Lead Conversion Archives | Page 4 of 4 | Richard James

Category : Lead Conversion

Are you an attorney? There are acres of diamonds in your law firm…

Jul 2, 2013

Actual diamonds in their roughest form look more like shiny rocks than diamonds. If one doesn’t know what they are looking for, they are likely to completely miss them. The same can be said for the acres of diamonds aching to be found in your law firm. As our study below shows, most attorneys completely […]

Inspect what you expect Part II

Mar 14, 2013

In every business three things are happening: What the business owner wants to happen. What the business owner thinks is happening. What is actually happening. So, how do you ensure that what you want to happen matches up with what is actually happening?  You must inspect it.  What should you inspect you say?  Everything!  How […]

What is your WOW moment for your clients?

Mar 12, 2013

The days of simply being good at what you do in order to create a lasting experience are gone.  Being good at what you do has become an entry point.  If you typically sell ‘swamp juice in a perfume bottle’ you won’t be in business for long, especially if you’re good at marketing.  However, being […]

Solutions can drive new revenue opportunities

Feb 14, 2013

So one more post today on 14-year-old entrepreneur, my son Michael. We now call him, Michael, the radio show host. In our last post, I shared that Michael had some work to do in improving his ‘Show’ rate with his computer training business for people age 55 and older. When Michael looked at ways to […]

What’s your show rate?

Feb 8, 2013

With all the buzz we created about my son Michael and his entrepreneurial pursuits, I’ve had a bunch of requests to follow up with an update. Michael has held three live computer training events for the 55+ crowd so far in 2013. He’s obtained his leads from live presentations to large groups, door to door […]

What is the true value of a lead?

Nov 26, 2012

What is the true value of a lead? Several times each week I have clients ask me a similar version of the same question. “I’ve been offered this marketing service that worked for a friend and I’m wondering if I should commit to it?” Here are the facts. Just because a marketing service, be it […]

Micro Manage Client Experience

Oct 1, 2012

Have you ever been someplace and received amazing service?  Admittedly, those “places” are becoming fewer and far between.  I find myself regularly disappointed with the service I receive.  And all too often the staff acts as if they were doing me a favor by providing the service I paid for. If there’s a silver lining […]

Legal Marketing’s Best Weapon Against The Unconverted Lead

Jun 4, 2012

Legal Marketing’s Best Weapon Last week I had a regular consulting session with a Bankruptcy Attorney. We were discussing their current marketing and sales funnel. When I asked, on average, how many times their call center call the unconverted lead, that’s people back who either don’t book an appointment, don’t show to the appointment they booked […]

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