Lead Generation Archives | Richard James

Category : Lead Generation

Law office marketing

What Marketing Strategies Do Lawyers Use?

Sep 25, 2021

US Law Firm Management and Lead Generation For you to be able to grow your business online, you need a good marketing team. It is not unusual for lawyers, especially first-time business owners, to have no idea how to market their law office. Without the right people having the necessary marketing skills, you are likely […]

Attorney internet marketing

How to Market Your Law Firm Business Online

Aug 28, 2021

Online Attorney Internet Marketing Revealed   Driving down the road, nearly every lawyer billboard looks the same, with few exceptions. Most of these billboards are either personal injury or DUI/criminal attorneys. If you go to Vegas, pay attention to the sheer number of lawyers advertising on billboards. Some salesperson is playing the role of Pied […]

reliable legal systems expert

The Wonders of Direct Mail for US Law Firms

Jul 16, 2021

Many of our clients are starting to use direct mail more and more. How do I know? Because I’m receiving more and more pieces to review and I’m receiving more and more questions each month surrounding direct mail. The good news, however, is that I’m hearing one success story after the next. Making Proper Use […]

advertising for small law firms

TV and Radio Advertising for Small Law Firms

May 5, 2021

TV Advertising and Radio Ads for Lawyers Amidst new marketing and business tactics, TV advertising and radio ads still contribute to your customer acquisition stats. Market research tells us that this could get you potential customers, who would hopefully start messaging you for inbound inquiries. When discussing TV advertising, I remember an email conversation I […]


Turning Unconverted Leads Into Actual Paying Clients

Dec 15, 2020

Looking for ways to convert leads into actual paying clients and thereby grow your business? In your legal practice, achieving The Perfect Client Life Cycle™ (PCLC) involves not only getting the leads but also turning those leads into appointments and making sure they show up. In this article, Richard James, the master of lead conversion, […]

sources of referral leads

Getting More Leads from Your Referral Sources

Sep 4, 2020

As the owner of a small law firm, you want to get more referral leads to grow your business. But where will you find more referrals and what strategies should you use to increase your conversion rates? Before any referral strategy can begin generating leads for you, you first need to identify your referral sources, […]

client relationship service in law firms

Maintaining Healthy Client Relationships in Your Law Firm

Aug 31, 2020

Would you rather spend a lot of money on paid advertisements and social media marketing, or invest time to cultivate your relationship with your law firm’s clients? As the owner of a small law firm, your choice will greatly affect how fast you can grow your legal business.  This is not about choosing between advertising […]

How to Best Utilize Social Media for Your Law Firm in 2020

The “New Rules” of Social Media in 2020

Feb 20, 2020

If it were possible to take a snapshot of the entire social media landscape once every six months, chances are you wouldn’t recognize you were looking at the same thing from picture to picture. Social media is very dynamic and fluid, and it seems like just when we get the hang of how to use […]

Why You Should Fall in Love with Your Ideal Client for Your Law Firm

How to Fall in Love with Your Ideal Client

Feb 13, 2020

As Valentine’s Day approaches, I’ve got a question for you: Are you in love with your ideal client? Yeah, I know it sounds trite and campy, but let me clarify. I don’t suggest you need to be in love with all your clients (and obviously I don’t mean romantically). I’m asking if you have fallen […]

How to Keep the Golden Rule in Your Law Firm

Applying the Golden Rule to Your Law Firm’s Marketing, Recruiting and Management Practices

Jun 27, 2019

“In everything, therefore, treat people the same way you want them to treat you.” –Matt. 7:12, NASB   The Bible verse quoted above forms the basis for what we call the “Golden Rule.” Another way of wording it: “Do unto others as you would have done unto you.” Considering how the legal profession has been […]

law firm marketing content

Stop Making Your Law Firm Marketing Content So Boring!

Mar 7, 2019

Have you been throwing tons of money at the latest marketing campaign for your law firm, only to find disappointing results? Do you feel like you’re wasting your money? You’re probably right. It’s not that marketing doesn’t work. It does work, when it’s done correctly. Without even looking at your campaign, I can make an […]

How to Identify the Ideal Client of Your Law Firm

Identifying Your Law Firm’s Ideal Client—Exercises to Try

Dec 27, 2018

In case you hadn’t already realized it by now, I’ll state the obvious: You can’t please everyone. Not every client is right for you. As a lawyer, you simply can’t be all things to all people, and the attorneys who try to do so will eventually crash and burn. Your key to success is not […]

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