Category : Lead Generation

advertising for small law firms

TV and Radio Advertising for Small Law Firms

May 5, 2021

TV Advertising and Radio Ads for Lawyers Amidst new marketing and business tactics, TV advertising and radio ads still contribute to your customer acquisition stats. Market research tells us that this could get you potential customers, who would hopefully start messaging you for inbound inquiries. When discussing TV advertising, I remember an email conversation I […]

Leads

Turning Unconverted Leads Into Actual Paying Clients

Dec 15, 2020

Looking for ways to convert leads into actual paying clients and thereby grow your business? In your legal practice, achieving The Perfect Client Life Cycle™ (PCLC) involves not only getting the leads but also turning those leads into appointments and making sure they show up. In this article, Richard James, the master of lead conversion, […]

sources of referral leads

Getting More Leads from Your Referral Sources

Sep 4, 2020

As the owner of a small law firm, you want to get more referral leads to grow your business. But where will you find more referrals and what strategies should you use to increase your conversion rates? Before any referral strategy can begin generating leads for you, you first need to identify your referral sources, […]

client relationship service in law firms

Maintaining Healthy Client Relationships in Your Law Firm

Aug 31, 2020

Would you rather spend a lot of money on paid advertisements and social media marketing, or invest time to cultivate your relationship with your law firm’s clients? As the owner of a small law firm, your choice will greatly affect how fast you can grow your legal business.  This is not about choosing between advertising […]

How to Best Utilize Social Media for Your Law Firm in 2020

The “New Rules” of Social Media in 2020

Feb 20, 2020

If it were possible to take a snapshot of the entire social media landscape once every six months, chances are you wouldn’t recognize you were looking at the same thing from picture to picture. Social media is very dynamic and fluid, and it seems like just when we get the hang of how to use […]

Why You Should Fall in Love with Your Ideal Client for Your Law Firm

How to Fall in Love with Your Ideal Client

Feb 13, 2020

As Valentine’s Day approaches, I’ve got a question for you: Are you in love with your ideal client? Yeah, I know it sounds trite and campy, but let me clarify. I don’t suggest you need to be in love with all your clients (and obviously I don’t mean romantically). I’m asking if you have fallen […]

How to Keep the Golden Rule in Your Law Firm

Applying the Golden Rule to Your Law Firm’s Marketing, Recruiting and Management Practices

Jun 27, 2019

“In everything, therefore, treat people the same way you want them to treat you.” –Matt. 7:12, NASB   The Bible verse quoted above forms the basis for what we call the “Golden Rule.” Another way of wording it: “Do unto others as you would have done unto you.” Considering how the legal profession has been […]

law firm marketing content

Stop Making Your Law Firm Marketing Content So Boring!

Mar 7, 2019

Have you been throwing tons of money at the latest marketing campaign for your law firm, only to find disappointing results? Do you feel like you’re wasting your money? You’re probably right. It’s not that marketing doesn’t work. It does work, when it’s done correctly. Without even looking at your campaign, I can make an […]

How to Identify the Ideal Client of Your Law Firm

Identifying Your Law Firm’s Ideal Client—Exercises to Try

Dec 27, 2018

In case you hadn’t already realized it by now, I’ll state the obvious: You can’t please everyone. Not every client is right for you. As a lawyer, you simply can’t be all things to all people, and the attorneys who try to do so will eventually crash and burn. Your key to success is not […]

How to Generate More Attorney Referrals

Attorney Referrals: How to Get Other Lawyers Excited About Sending You Clients

Dec 13, 2018

Aside from implementing solid marketing and sales strategies—which you should already be doing—one of the most important ways to get new clients into your law firm is through attorney referrals. When another attorney in your network sends you a client, you’re starting out with two immediate advantages: The client is already looking for your services, […]

Optimizing Your Law Firm’s Website: Why Keyword Stuffed Content Doesn’t Work

Jul 19, 2018

When it comes to creating killer content for your law firm website, I have good news and bad news. Actually, it’s the same news, and it really is both good and bad: The days of “optimizing” your site by publishing massive amounts of mediocre, keyword-stuffed content are over. It’s bad news, especially if you have […]

engaging leads

Engaging Your Leads: How to Write Emails People Want to Read

Dec 14, 2017

A few weeks ago, I wrote about the importance of continuing to engage your email leads indefinitely, until they die, buy or unsubscribe. I’d like to elaborate on this concept because, admittedly, this kind of engagement is easier said than done. A successful email strategy walks a fine line between producing content no one opens […]

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