Attorney Referrals: How to Get Other Lawyers Excited About Sending You Clients

Aside from implementing solid marketing and sales strategies—which you should already be doing—one of the most important ways to get new clients into your law firm is through attorney referrals. When another attorney in your network sends you a client, you’re starting out with two immediate advantages: The client is already looking for your services, […]

Optimizing Your Law Firm’s Website: Why Keyword Stuffed Content Doesn’t Work

When it comes to creating killer content for your law firm website, I have good news and bad news. Actually, it’s the same news, and it really is both good and bad: The days of “optimizing” your site by publishing massive amounts of mediocre, keyword-stuffed content are over. It’s bad news, especially if you have […]

Engaging Your Leads: How to Write Emails People Want to Read

A few weeks ago, I wrote about the importance of continuing to engage your email leads indefinitely, until they die, buy or unsubscribe. I’d like to elaborate on this concept because, admittedly, this kind of engagement is easier said than done. A successful email strategy walks a fine line between producing content no one opens […]

Until They Die, Buy or Unsubscribe— Why You MUST Keep Following Up on Email Leads