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Lead Generation: It’s the bane of many business providers. What is the right investment ratio for generating leads? In the old days, attorneys setting up their practice would pick up the phone and call the local rep for the YELLOW PAGES and negotiate their ad. Then, they would sit back and stare at the phone […]
TV Advertising – it is the fastest way to take a business from OK to Out of This World. However, the moment this topic comes up is the moment that fear instantly fills the conversation. The FEAR of COST. TV is affordable if it is done correctly. There are many attorneys who have tried TV […]
Why Client Appreciation Events? Because they work! Keeping your former clients happy isn’t hard nor is it expensive, but taking the time to regularly extend your appreciation can pay you dividends for many years. The law of reciprocation is at work in this arena as well as is keeping your name at the top of […]
One tool in your overflowing toolbox useful toward generating leads is the expo. Here’s the thing, they are tricky because there are so many variables that can affect the goal, which is always to walk away with a sheet of leads with all of the contact information complete and even better, appointments scheduled on your […]
Setting up at a trade show or a community event where your audience is expected to be hanging out can be a good idea. There are definitely some very strong caveats. The thing is, if you have a staff person or (God forbid) YOU set up a table at an event, the time you spend […]
SEO is one of those things that everyone knows a little bit about but not enough to really be effective. If you have tried to dodge the rules of Google, you can’t run and you can’t hide. Eventually your site will be penalized and the traffic you were seeking will all but dry up. Take […]
The secret to more referral business is not a secret. It is more of a mindset. When many young attorneys open their doors for business, they are like a puppy when the bowl hits the floor—hungry. They are hungry for business. They crave more leads. They are starved for cases. They gobble up the food […]
I remember when I was growing up, potato chips in Pennsylvania were a religious experience. Utz was a regional brand of potato chips that bore no resemblance to the national brands of chips such as Lay’s. They came in foil bags that kept them crispy and fresh, and I don’t know what they did them […]
As you expand your firm and continue to produce organic leads and referral generating vehicles such as a blog, social media, newsletters and nurturing emails, it’s likely you will want to work with a copywriter. Maybe you are a person that likes to write, and that’s fine; you can write your own copy. But here’s […]
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