Nothing quite builds loyalty and interest in your company like the Shock and Awe package. What’s a ‘Shock and Awe’ package, you ask? Let me tell you about the latest one I received one quite different than it’s likely you will ever send to your prospects. The other day, the FEDEX guy rang the doorbell […]
Remember a few years ago when the word ‘blog’ could create a “huh?” moment? Today, blogs have become a primary way for us to learn, stay current, be entertained and find products and services that we need and want. There are hundreds of thousands of bloggers who write for many reasons: to express passion; to reach a targeted, […]
For the purposes of this experiment, we’ll assume you can draw. I say that because I certainly can’t draw a straight line. But for right now, imagine you have a canvas before you and you are drawing a picture of the person that represents the client that is best suited for you. Think about that […]
Email Marketing Tips One of the most effective techniques in B2B is email marketing but it does come with a number of unique caveats. While it can be extremely effective when it comes to increasing awareness, engagement and sales,if it is done in the wrong way it can actually turn people off. One of the […]
For Immediate Release: November 6, 2013 Contact: Sheryl Keeme 602.369-7452 Sheryl@yourbusinessautomated.com Gilbert, AZ legal marketing entrepreneur receives Top Award for superior marketing results and growth Entrepreneur group names Richard James Titanium Marketer of the Year MESA, AZ–“Legal systems expert” and Gilbert resident Richard James received Titanium of the Year award from a GKIC national mastermind […]
For Immediate Release: October 31, 2013 Contact: Sheryl Keeme 602.369.7452 Sheryl@yourbusinessautomated.com Gilbert, AZ entrepreneur grows professional service providers marketing firm through outbound calling Helping professionals find clients one lead at a time MESA, AZ–“Legal systems expert” Richard James now offers four services to professional service providers across the country thanks to the expansion of the […]
I have an exercise for you. I need you to take a vow. You know the kind where you put your left hand on a bible and the right hand in the air. I’m going to assume you don’t have a bible handy, so raising your right hand will do. Please recite this statement: My […]
So many times when I work with clients they think that in order to make a big difference in their practice they need to make big changes. Many times, that’s just not true. Here’s a story I originally heard from Larry Winget that makes my point. One day, when we lived back east, I was […]
A long time ago my grandmother told me, “What other people think of you is none of your damned business”. Yes, Grandma said the word damn. She was a tough but loving Greek Orthodox woman who ran away with my German Protestant grandfather only to be excommunicated from her family and friends for nearly a […]
One of my very first mentors was Earl Nightingale. No, I never had the pleasure of meeting him but I did listen to him nearly every day for nearly a decade. When I was 18 years old, my uncle gave me two gifts. One was a book Think and Grow Rich by Napoleon Hill and […]
Many entrepreneurs think that the job of marketing is completed once the client hires them. I believe they’re wrong. Our job as a marketer is to review the life-time value of a client. Notice I didn’t say year-time value, I said life-time value. If we view a client to be a valuable asset, one that […]
The days of simply being good at what you do in order to create a lasting experience are gone. Being good at what you do has become an entry point. If you typically sell ‘swamp juice in a perfume bottle’ you won’t be in business for long, especially if you’re good at marketing. However, being […]
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