Optimism: (noun [ US] /ˈɑp·təˌmɪz·əm/): the tendency to be hopeful and to emphasize or think of the good part in a situation rather than the bad part, or the feeling that in the future good things are more likely to happen than bad things. —Cambridge Dictionary We’ve all heard the tired glass-half-empty vs. […]
One tool in your overflowing toolbox useful toward generating leads is the expo. Here’s the thing, they are tricky because there are so many variables that can affect the goal, which is always to walk away with a sheet of leads with all of the contact information complete and even better, appointments scheduled on your […]
As the year winds down, panic can begin to set in as you begin to think another year is going by without serious thought given to your 2016 planning. As with anything else of value, it isn’t going to get done unless you commit time, brain power and a serious level of importance to doing […]
As an entrepreneur, when you have successfully created five different $1 million businesses in four different industries in the span of 26 years, you paid your dues and earned the right to tell the story of how you did it. Each one was created differently but the one thing that was common among the first […]
It is not uncommon for me to ask an attorney what the ROI is for each lead source and get a blank stare. Whatever your “spend” is for a lead source, determining just what your return is on each spend can mean the difference between a strong sales funnel and one that is draining your […]
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