Referrals Help You Boost Your Profits and Consistency Keeps ’em Coming Back

Compared to the usually high cost of acquiring a new customer, there's a much lower cost of acquisition with a referral, because they find you; you don't have to go prospecting for them.

This is a huge marketing advantage. Word-of-mouth advertising and referrals occur because of over-the-top, out-of-the-ballpark, put-gigantic-smiles-on-their-faces kind of customer service.

There's no doubt in my mind about that. I've seen it time and time again, and it's added to my bank account time and time again. While incredible customer service goes a long way in generating referrals, you don't have to leave them to chance. A formal customer referral program can really be one of your greatest marketing tools.

When you define who you are and create your mission statement, you have to promote it – everywhere and on everything – in order to build your brand. Simply put: wherever you put your name, you should include your brand, consistently.

But promoting your brand isn’t enough – you have to back it up with consistent quality. If you’re not delivering quality every time to every customer, your brand is never going to gain traction. To top it off, the bad word-of-mouth advertising will come into play.

When you define who you are and create your mission statement, you have to promote it – everywhere and on everything – in order to build your brand. Simply put: wherever you put your name, you should include your brand, consistently.

But promoting your brand isn’t enough – you have to back it up with consistent quality. If you’re not delivering quality every time to every customer, your brand is never going to gain traction. To top it off, the bad word-of-mouth advertising will come into play.

Credibility, just like quality, also contributes to your brand. Your credibility is built on your track record – you can’t make it up. You can have the slickest marketing materials in the world, but you won’t grow your business without credibility. With social media a force to be reckoned with when it comes to doing business online, you have to make certain that you are delivering what you say you’ll deliver in order to reduce negative comments. Take it one step further: exceed your customer’s expectations at every turn.

Consistently communicate what you stand for. Your values, and those that your company embraces, are part of the equation. People will do business with you and spend more money with you because they know, like and trust you. But if people can’t align with what you stand for, this isn’t going to be the case.

Be consistent. Consistent with delivering a quality product, consistent in your marketing efforts and consistent in communicating your beliefs – and you will soon be on your way to enjoying consistent profits.

Building a better practice, consistently!

Richard James

As a result of his track record for achieving what most describe as “phenomenal” growth rates for his clients, Richard James, CEO of Automated Business Results, LLC, is quickly gaining a national reputation as “the Legal Systems Expert.” His secret to success is simple. Richard has devised a seven step system for designing and implementing automated marketing systems that grow your business FAST. If you’re looking to develop a practice that supports your lifestyle rather than completely undermining it, call Richard James today.

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