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Hoping to land a TV Interview? Television markets in some parts of the country still respond to Media Alerts and Press Releases. If you are in one of the top 10 markets in the country, it is likely you are paying for any airtime you secure. Throughout the rest of the country, it is possible […]
What’s ON your book is as important as what is IN it If you have been following me for any time at all, you know the cornerstone of my coaching rests on having a book to create author, celebrity and expert status. We refer to it as A.C.E. The biggest challenge I have is convincing […]
As you expand your firm and continue to produce organic leads and referral generating vehicles such as a blog, social media, newsletters and nurturing emails, it’s likely you will want to work with a copywriter. Maybe you are a person that likes to write, and that’s fine; you can write your own copy. But here’s […]
Here are 3 huge secrets about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you share information […]
One of my very first mentors was Earl Nightingale. No, I never had the pleasure of meeting him but I did listen to him nearly every day for nearly a decade. When I was 18 years old, my uncle gave me two gifts. One was a book Think and Grow Rich by Napoleon Hill and […]
Many of you may be thinking of the classical definition of being an expert. How much experience you have, degrees you have earned and other credentials. While you might be right, it’s not what I meant. What I mean specifically, is what does it mean to you and your business to be considered an expert? […]
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