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Do you wake up at three in the morning the day of a national holiday thinking, Dang! I missed another opportunity to alert my list with a holiday email to sell? Don’t fret. You aren’t alone. It is often a forgotten tactic. Never fear, it is one that is easily remedied. You can even create […]
For years, you have had a steady flow of quality leads. Everything seems to be whirling like a well-oiled machine. Then without warning, your leads begin to dry up. What happened? For one thing, leads that aren’t ready to buy today aren’t dead, they are just not ripe yet. It doesn’t mean they will NEVER […]
Email Marketing Tips One of the most effective techniques in B2B is email marketing but it does come with a number of unique caveats. While it can be extremely effective when it comes to increasing awareness, engagement and sales,if it is done in the wrong way it can actually turn people off. One of the […]
Here are 3 huge secrets about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you share information […]
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