Tag : email strategy

engaging leads

Engaging Your Leads: How to Write Emails People Want to Read

Dec 14, 2017

A few weeks ago, I wrote about the importance of continuing to engage your email leads indefinitely, until they die, buy or unsubscribe. I’d like to elaborate on this concept because, admittedly, this kind of engagement is easier said than done. A successful email strategy walks a fine line between producing content no one opens […]

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