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As an entrepreneurial attorney, you already know that a well-crafted marketing strategy and marketing materials are critical to bring in new clients. But what happens after you have their attention? How do you keep their interest once you have it? If you don’t follow through by educating your prospects, about your solution and why they […]
When it comes to creating killer content for your law firm website, I have good news and bad news. Actually, it’s the same news, and it really is both good and bad: The days of “optimizing” your site by publishing massive amounts of mediocre, keyword-stuffed content are over. It’s bad news, especially if you have […]
A few weeks ago, I wrote about the importance of continuing to engage your email leads indefinitely, until they die, buy or unsubscribe. I’d like to elaborate on this concept because, admittedly, this kind of engagement is easier said than done. A successful email strategy walks a fine line between producing content no one opens […]
Over the past couple of months, we’ve discussed various ways to help grow your law firm, from increasing your perceived value to mining your unconverted leads. Today I’d like to recommend a few additional resources to round out the discussion. You might notice that none of the resources below specifically deal with law firms, but […]
We’ve previously talked about the reasons many attorneys undercharge for their services, and how increasing your fees won’t necessarily affect your conversion rate. The reason: People don’t buy on price—they buy on value. Build up your perceived value as a professional, and people will pay pretty much what you ask. In most cases, attorneys accomplish […]
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