Tag : Law Firm Marketing

Educating Your Prospects About Your Law Firm’s Unique and Essential Solution

Jul 30, 2018

As an entrepreneurial attorney, you already know that a well-crafted marketing strategy and marketing materials are critical to bring in new clients. But what happens after you have their attention? How do you keep their interest once you have it? If you don’t follow through by educating your prospects, about your solution and why they […]

Optimizing Your Law Firm’s Website: Why Keyword Stuffed Content Doesn’t Work

Jul 19, 2018

When it comes to creating killer content for your law firm website, I have good news and bad news. Actually, it’s the same news, and it really is both good and bad: The days of “optimizing” your site by publishing massive amounts of mediocre, keyword-stuffed content are over. It’s bad news, especially if you have […]

engaging leads

Engaging Your Leads: How to Write Emails People Want to Read

Dec 14, 2017

A few weeks ago, I wrote about the importance of continuing to engage your email leads indefinitely, until they die, buy or unsubscribe. I’d like to elaborate on this concept because, admittedly, this kind of engagement is easier said than done. A successful email strategy walks a fine line between producing content no one opens […]

More Resources to Help You Grow Your Law Firm

5 Additional Resources to Help You Grow Your Law Firm

Aug 24, 2017

Over the past couple of months, we’ve discussed various ways to help grow your law firm, from increasing your perceived value to mining your unconverted leads. Today I’d like to recommend a few additional resources to round out the discussion. You might notice that none of the resources below specifically deal with law firms, but […]

build-value-increasing-authority

Build Perceived Value as an Attorney by Increasing Authority

Aug 17, 2017

We’ve previously talked about the reasons many attorneys undercharge for their services, and how increasing your fees won’t necessarily affect your conversion rate. The reason: People don’t buy on price—they buy on value. Build up your perceived value as a professional, and people will pay pretty much what you ask. In most cases, attorneys accomplish […]

css.php
Like what you're reading? Go VIP.

Join thousands of attorney subscribers getting exclusive content, private Q&As, giveaways, and more. No spam, ever. Just great stuff.