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If you own your own law firm, you already know that being in business can be a lonely prospect. Joining a Mastermind Group can help with that, but there are many more reasons to become a part of a strong mastermind group than simply helping with the solitude. Not only will you challenge yourself personally […]
As an entrepreneur, when you have successfully created five different $1 million businesses in four different industries in the span of 26 years, you paid your dues and earned the right to tell the story of how you did it. Each one was created differently but the one thing that was common among the first […]
After a morning of being away from emails and you return to an inbox loaded up with 50 emails, what do you do? Are you: The beaver—You see the email mountain and know the only appropriate thing to do is to attack it diligently and completely. As a busy little guy, you do not return […]
When talking about direct mail, a favorite (and effective) tactic cannot be missed: the Shock and Awe package. Image that it’s Christmastime for your prospects. They are in the dating phase, and you are flirting. They have heard of you, they have done something to raise their hand and say: Tell me more. Yet, they […]
It takes no more than a mere walk into any restaurant to see the effect of the electronic age on all of us. Every booth or table will undoubtedly reflect at least one or more of the guests head bent, hand up near face with one thumb skipping along the screen of a smart phone. […]
In many civilizations, the people believed there were living powers that controlled their well being. If the Gods were pleased, rain came to nourish the crops and sunshine came to make everything grow. In order to keep the Gods happy, varieties of sacrifices were made as gifts. Your law firm is the entity that you […]
Did you ever notice that almost every training session you attend about being successful begins with a phrase that says something about making a plan or planning? Plans are necessary tools for creating the kind of success that grows, evolves and creates new opportunities for growth, no doubt about it. Yet, many entrepreneurs fall into […]
One of the suggestions we make when counseling law firm owners is that they have a strong marketing funnel in place. Our strongest recommendation urges those owners to write a book to help them become established as a celebrity or expert in their practice area. The lead magnet book offers opportunities far too numerous to […]
As you expand your firm and continue to produce organic leads and referral generating vehicles such as a blog, social media, newsletters and nurturing emails, it’s likely you will want to work with a copywriter. Maybe you are a person that likes to write, and that’s fine; you can write your own copy. But here’s […]
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