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Everyone loves a good compliment. It just feels great when someone tells you how you made their life better or that you just look MAHVELOUS! For business, especially today in this social economy, reviews DO matter and are more than just a “feel good” opportunity. They can be a referral-generating engine and free positive advertising. […]
Do you see your clients as magnets for referrals? You should. You want to be able to attract the kind of clients you know, like and trust and who already know, like and trust you. It’s fair to say there’s already a base of clients you are already doing business with who know you, like […]
Here are 3 huge secrets about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you share information […]
Many entrepreneurs think that the job of marketing is completed once the client hires them. I believe they’re wrong. Our job as a marketer is to review the life-time value of a client. Notice I didn’t say year-time value, I said life-time value. If we view a client to be a valuable asset, one that […]
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