{"id":7215,"date":"2024-03-13T03:16:17","date_gmt":"2024-03-13T10:16:17","guid":{"rendered":"https:\/\/therichardjames.com\/?p=7215"},"modified":"2024-03-21T03:20:56","modified_gmt":"2024-03-21T10:20:56","slug":"personal-injury-paid-advertising","status":"publish","type":"post","link":"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/","title":{"rendered":"Why Less is Best for Small Law Firm Marketing For Personal Injury Attorneys"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Discover_how_small_law_firms_win_with_targeted_marketing\"><\/span><span style=\"font-weight: 400;\">Discover how small law firms win with targeted marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-663c822385cd1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663c822385cd1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Discover_how_small_law_firms_win_with_targeted_marketing\" title=\"Discover how small law firms win with targeted marketing\">Discover how small law firms win with targeted marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Quick_Summary\" title=\"Quick Summary:\">Quick Summary:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#What_Are_the_Best_Ways_to_Market_a_Small_Personal_Injury_Law_Practice\" title=\"What Are the Best Ways to Market a Small Personal Injury Law Practice?\">What Are the Best Ways to Market a Small Personal Injury Law Practice?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#1_Blogging\" title=\"1. Blogging\">1. Blogging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#2_Web_Optimization\" title=\"2. Web Optimization\">2. Web Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#3_Social_Media_Engagement\" title=\"3. Social Media Engagement\">3. Social Media Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#4_Email_Marketing_Campaigns\" title=\"4. Email Marketing Campaigns\">4. Email Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#5_Digital_Ads\" title=\"5. Digital Ads\">5. Digital Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Why_Is_a_Simplified_Approach_More_Effective\" title=\"Why Is a Simplified Approach More Effective?\">Why Is a Simplified Approach More Effective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#What_Makes_Online_Marketing_Tough_for_Personal_Injury_Lawyers\" title=\"What Makes Online Marketing Tough for Personal Injury Lawyers?\">What Makes Online Marketing Tough for Personal Injury Lawyers?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Battling_It_Out_With_Competitors\" title=\"Battling It Out With Competitors\">Battling It Out With Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Mastering_SEO\" title=\"Mastering SEO\">Mastering SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Navigating_Google_AdWords_PPC\" title=\"Navigating Google AdWords PPC\">Navigating Google AdWords PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Creating_an_Effective_Website\" title=\"Creating an Effective Website\">Creating an Effective Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Growing_Your_Online_Presence\" title=\"Growing Your Online Presence\">Growing Your Online Presence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Why_Do_I_Need_a_Small_Law_Firm_Consulting\" title=\"Why Do I Need a Small Law Firm Consulting?\">Why Do I Need a Small Law Firm Consulting?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Bridging_the_Knowledge_Gap\" title=\"Bridging the Knowledge Gap\">Bridging the Knowledge Gap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Systemization_and_Efficiency\" title=\"Systemization and Efficiency\">Systemization and Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Strategic_Planning_and_Support\" title=\"Strategic Planning and Support\">Strategic Planning and Support<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/therichardjames.com\/personal-injury-paid-advertising\/#Transform_Your_Online_Marketing_Strategies_Today\" title=\"Transform Your Online Marketing Strategies Today!\">Transform Your Online Marketing Strategies Today!<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">When marketing for personal injury attorneys, less can often be more, especially for smaller law practices. Trying to stand out in the buzzing crowd of competitors doesn't always require a massive budget or using every <\/span><a href=\"https:\/\/therichardjames.com\/\"><span style=\"font-weight: 400;\">marketing tool.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, being selective and strategic can prove more beneficial. So, why can a more focused marketing approach benefit personal injury lawyers? Let's delve into this and explore the effective tactics that can efficiently market a personal injury law firm.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quick_Summary\"><\/span><b>Quick Summary:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Small law firm marketing can be more successful with a targeted approach.<\/b><span style=\"font-weight: 400;\"> Firms can stand out more effectively in a competitive market by focusing on a few key strategies rather than trying to utilize all available methods.<\/span><\/p>\n<p><b>\u00a0Best marketing strategies for small personal injury law firms include:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blogging <\/b><span style=\"font-weight: 400;\">enhances search engine visibility for personal injury-related information.<\/span><b>\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO <\/b><span style=\"font-weight: 400;\">boosts website credibility and ranking,<\/span> <span style=\"font-weight: 400;\">\u00a0to make your law firm appear higher on search engines' ranking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media Engagement<\/b><span style=\"font-weight: 400;\"> generates dialogue and builds trust among followers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Marketing Campaigns <\/b><span style=\"font-weight: 400;\">maintains contact with current and potential clients and enhances brand recall.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital Ads <\/b><span style=\"font-weight: 400;\">are an effective way to see quicker marketing results, although caution should be exercised when using Pay-Per-Click ads due to the potential for high costs.<\/span><\/li>\n<\/ul>\n<p><b>Online marketing<\/b><span style=\"font-weight: 400;\"> is challenging for personal injury lawyers because of the high competition in search results and the complexities of SEO and PPC advertising. It is important to create a user-friendly website and establish a robust online presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lawyers often lack the business knowledge to effectively market themselves online. <\/span><b>Small law firm consulting<\/b><span style=\"font-weight: 400;\"> bridges this gap by providing education in online marketing and helps systematize core business functions, freeing up the lawyer's time to focus on clients.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Best_Ways_to_Market_a_Small_Personal_Injury_Law_Practice\"><\/span><span style=\"font-weight: 400;\">What Are the Best Ways to Market a Small Personal Injury Law Practice?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing a personal injury law practice effectively doesn\u2019t have to involve complex strategies. Instead, it can be about smart and focused efforts. Some top tactics for marketing in this specialized area include:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Blogging\"><\/span><b>1. Blogging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Blogging isn't just writing articles; it is a way to add more pages to your website which search engines can discover. This increases the chances of your site appearing when someone searches for information related to personal injuries. Your blog should focus on addressing the problems faced by personal injury victims:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">physical,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">emotional, and\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">financial struggles.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Explain how you can assist them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Web_Optimization\"><\/span><b>2. Web Optimization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Web optimization, or SEO (<\/span><b>Search Engine Optimization<\/b><span style=\"font-weight: 400;\">), helps your website appear higher on the list when potential clients look up personal injury attorneys online. Using the right words and phrases on your site can signal search engines like Google that your website is trustworthy and relevant.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Social_Media_Engagement\"><\/span><b>3. Social Media Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tons of people use social media \u2014 it's where many conversations happen. Law firms shouldn't miss out on the chance to connect with clients there. By having social media pages and posting content that matters to your field, you can become a trusted name among your followers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Email_Marketing_Campaigns\"><\/span><b>4. Email Marketing Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sending emails to potential and current clients is still a strong marketing method. It's all about keeping in touch and making sure people remember you. You could be the first name that comes to mind when they or someone they know needs a personal injury attorney. Plus, there are tools out there that can help send out these emails without taking up all your time.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Digital_Ads\"><\/span><b>5. Digital Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some of the above strategies might take time before you see results. Digital ads might be the way to go if you want quicker outcomes. This includes ads you see on social media or pay for each time someone clicks on them (Pay-Per-Click). But be careful, especially with Pay-Per-Click \u2014 costs can get high quickly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_a_Simplified_Approach_More_Effective\"><\/span><span style=\"font-weight: 400;\">Why Is a Simplified Approach More Effective?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your law firm might think it needs to do everything, but a simpler approach has several benefits.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It's Clearer<\/b><span style=\"font-weight: 400;\">: When your marketing is simpler, your message is clearer. Focusing on key methods gives a better chance your message will be seen and understood.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It's Memorable<\/b><span style=\"font-weight: 400;\">: Too many messages can overwhelm people. A simple, consistent message is more likely to stick in their minds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It's Sustainable<\/b><span style=\"font-weight: 400;\">: Juggling too many marketing strategies can be exhausting and expensive. Focusing on fewer tasks makes it easier to keep going and stay consistent, which is key in marketing.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Makes_Online_Marketing_Tough_for_Personal_Injury_Lawyers\"><\/span><span style=\"font-weight: 400;\">What Makes Online Marketing Tough for Personal Injury Lawyers?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In today's digital world, personal injury attorneys face unique challenges regarding online marketing. From standing out among competitors to ensuring their website ranks well on search engines, the obstacles can be daunting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This detailed look into the online marketing hurdles personal injury lawyers face also peeks into solutions that can help mitigate these challenges.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Battling_It_Out_With_Competitors\"><\/span><b>Battling It Out With Competitors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges is the stiff competition. With so many personal injury lawyers vying for attention online, it's tough to make your mark and attract potential clients.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mastering_SEO\"><\/span><b>Mastering SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another hurdle is understanding and applying search engine optimization (SEO). SEO helps your website appear higher in search results, but it\u2019s not always easy to get right. It involves using the right keywords, creating quality content, and ensuring your website is user-friendly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Navigating_Google_AdWords_PPC\"><\/span><b>Navigating Google AdWords PPC<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pay-per-click (PPC) advertising is another tool that can be effective yet challenging. Through platforms like Google AdWords, lawyers can promote their services. However, costs can spiral without efficient management, and the ads might not reach the intended audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creating_an_Effective_Website\"><\/span><b>Creating an Effective Website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a website that attracts and engages potential clients is crucial. It should look good, be easy to navigate, and clearly explain how you can help. Designing such a site requires experience in web design and development.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Growing_Your_Online_Presence\"><\/span><b>Growing Your Online Presence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you're just starting or trying to expand your reach, growing your online presence is a significant challenge. It involves a combination of SEO, PPC, content creation, and more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_I_Need_a_Small_Law_Firm_Consulting\"><\/span><span style=\"font-weight: 400;\">Why Do I Need a Small Law Firm Consulting?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Given these challenges, the value of small law firm consulting becomes evident. Richard James offers programs like the &#8220;Partners Club,&#8221; designed to fill the educational gaps in business management and marketing that most personal injury lawyers experience. Here's why consulting is essential:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bridging_the_Knowledge_Gap\"><\/span><b>Bridging the Knowledge Gap<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Small law firm consulting services provide the missing piece of the puzzle. Offering education on becoming proficient small business owners. This includes mastering online marketing strategies that significantly enhance a firm's visibility and client acquisition efforts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Systemization_and_Efficiency\"><\/span><b>Systemization and Efficiency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consulting services assist in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">establishing core systems for lead generation and<\/span><a href=\"https:\/\/therichardjames.com\/use-lead-conversion-machine-transform-practice\/\"><span style=\"font-weight: 400;\"> conversion<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">matter management,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">profit control,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">leadership, and<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0developing the right mindset toward business.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This systematization enables lawyers to manage their practice more efficiently, allowing more time devoted to client cases and less to managing business operations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategic_Planning_and_Support\"><\/span><b>Strategic Planning and Support<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With experienced guidance, personal injury lawyers can develop and implement strategic plans that cater to their practice. This support ensures that attorneys can overcome online marketing challenges, enabling them to grow their firms successfully.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Transform_Your_Online_Marketing_Strategies_Today\"><\/span><span style=\"font-weight: 400;\">Transform Your Online Marketing Strategies Today!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you ready to overcome the hurdles of online marketing and become a successful business owner? Let Richard James guide you through the process. Our consulting services are geared towards personal injury lawyers. <\/span><a href=\"https:\/\/therichardjames.com\/about\/\"><span style=\"font-weight: 400;\">Our marketing law firm<\/span><\/a><span style=\"font-weight: 400;\"> will help you bridge the knowledge gap, implement effective systems, and develop strategies for your firm's success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don't let another day pass without taking control of your firm's future. Schedule a <\/span><b>free masterclass <\/b><span style=\"font-weight: 400;\">today to enhance your law firm's digital marketing strategies. Call us now to see how we can transform your practice.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how small law firms win with targeted marketing When marketing for personal injury attorneys, less can often be more, especially for smaller law practices. Trying to stand out in the buzzing crowd of competitors doesn&#8217;t always require a massive budget or using every marketing tool.\u00a0 Instead, being selective and strategic can prove more beneficial. [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":7217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/therichardjames.com\/wp-content\/uploads\/Personal-Injury-Attorney--scaled.jpeg","_links":{"self":[{"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/posts\/7215"}],"collection":[{"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/comments?post=7215"}],"version-history":[{"count":1,"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/posts\/7215\/revisions"}],"predecessor-version":[{"id":7216,"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/posts\/7215\/revisions\/7216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/media\/7217"}],"wp:attachment":[{"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/media?parent=7215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/categories?post=7215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therichardjames.com\/wp-json\/wp\/v2\/tags?post=7215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}