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If you want to win at business, buck conventional wisdom to get the information you need. When it comes to law firm marketing, information is key and your Chart of Accounts (COA) is where that information is located.
If I asked you “How much is each case type worth?” “How much NEW money comes in for each case type that hires the firm?” “What is the value of each case?” and “What percent of each dollar billed is actually collected?” Can you tell me? Can you tell me by percentage what you invest […]
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