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“I have learned a lot. When I first started with Rich, the first month we tracked our lead conversion and how many closes we had and we found our conversion was 18 or 20%. It was really low. If you would have asked me before we were tracking that, I would have said that about 80 percent of the people who walked through that door were going to sign up with me. He taught me that I really need to know what's happening in my firm. Using that information and using those numbers, I have been able to teach my staff how to better close, how to better get people through the door, and ultimately that rate has increased to about 50%!”

Theron D. Morrison, Utah

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