The first time I met Richard, first time I came out one of these events, what really struck me was his force of personality. Richard very clearly knows his material forwards and backwards, and he's enthusiastic about what he's doing. He genuinely does want to help people grow their practices, and I found that he knows exactly what he's talking about. Everything he said is correct. Before I started the Partner's Club it was very heavily week to week, I think is probably the best way of putting it.<br>We had very scattered advertising efforts. There were things that I specifically did not want to do because I thought they were silly or that they didn't work, and after joining Partner's Club, and a little bit more of the concept of you need to script things out, you need to be willing to try these things, you need to put tracking numbers on it so you know where your money is going. It's really helped us go from week to week to, certainly, we're still a little bit month to month, but that's because there was a big investment on setting the systems up, but there's a lot to be optimistic about right now and I'm very happy with the way things have gone.