Subscribe to Richard James' Blog Today
Subscribe to the blog and receive regular updates and information designed to help you improve your practice.
Subscribe to Richard James' Blog Today
Subscribe to the blog and receive regular updates and information designed to help you improve your practice.
Systematizing Your Law Firm’s Processes: Software You Can Use
If you have a plan for growing your law firm (and you should)—what is your plan for accommodating that growth when it comes? How will you keep track of the needs of a growing number of clients, document your procedures and policies, set up your marketing workflow, and... read more
5 Additional Resources to Help You Grow Your Law Firm
Over the past couple of months, we’ve discussed various ways to help grow your law firm, from increasing your perceived value to mining your unconverted leads. Today I’d like to recommend a few additional resources to round out the discussion. You might notice that... read more
Growing Your Law Firm: Excuses Versus Results
“Life is Change. Growth is optional. Choose wisely.” –Karen Clark In helping many lawyers expand their law firms to levels of success and profitability they never before thought possible, I’ve observed a simple yet important trend among all of them: Those who... read more
Build Perceived Value as an Attorney by Increasing Authority
We’ve previously talked about the reasons many attorneys undercharge for their services, and how increasing your fees won’t necessarily affect your conversion rate. The reason: People don’t buy on price—they buy on value. Build up your perceived value as a... read more
5 Awesome Podcasts to Help You Grow Your Business
If there’s one thing I constantly harp about—actually, there’s more than one thing, but still—it’s that the key to growing a successful law firm is to think of it as a business. You’re not just an attorney—you’re a business person. The more you understand about... read more
Increasing Revenue: 3 Reasons Why Law Firms Charge Too Little for their Services
When law firms look for ways to increase their revenue, they usually overlook the most obvious strategy: Raise fees. You’d be surprised at how much pushback I get from attorneys, when I suggest they are charging clients too little for their services. “I already charge... read more
Signs Your Law Firm Is Growing Too Fast, and How to Deal with the Chaos
“Growth is terrific, but good, sustainable growth is much better. It’s much harder to grow well than it is to just grow.” –Brian Hamilton, Sageworks (via Forbes) It’s the problem every attorney hopes to have: Your law firm is growing to the point that you’re running... read more
Five Resources to Help You Develop a Successful Email Marketing Campaign
Almost everyone today has email. If you ignore this obvious yet important fact (like many law firms do, unfortunately), you could be overlooking an entire field of unpolished diamonds just waiting to be gathered. Email gives you a remarkable opportunity to continue... read more
Lead Conversion Tip: Direct Mail Still Works
You’ve probably figured out by now that while I embrace technology to make our processes easier (especially automation) when it comes to harvesting unconverted leads, I still believe in using tried-and-true methods that produce consistent results. One of those... read more
Lead Conversion Tip: Write Great Copy, or Hire a Copywriter
In the previous post, we talked about the importance of phone calls to mine unconverted leads for your law firm. Nearly every other form of marketing communication relies on the written word. For maximum effectiveness, you either need to master the art of copywriting... read more
Converting Leads: Stop Being Afraid of the Telephone
In an earlier blog post, you may recall I made two suggestions when communicating with unconverted leads: Do not rely on email alone; Utilize at least two forms of communication; and Make sure one form of communication is outbound phone calls. The digital age has made... read more
