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Subscribe to Richard James' Blog Today

Subscribe to the blog and receive regular updates and information designed to help you improve your practice.

5 Additional Resources to Help You Grow Your Law Firm

Over the past couple of months, we’ve discussed various ways to help grow your law firm, from increasing your perceived value to mining your unconverted leads. Today I’d like to recommend a few additional resources to round out the discussion. You might notice that... read more

Growing Your Law Firm: Excuses Versus Results

“Life is Change. Growth is optional. Choose wisely.” –Karen Clark   In helping many lawyers expand their law firms to levels of success and profitability they never before thought possible, I’ve observed a simple yet important trend among all of them: Those who... read more

Build Perceived Value as an Attorney by Increasing Authority

We’ve previously talked about the reasons many attorneys undercharge for their services, and how increasing your fees won’t necessarily affect your conversion rate. The reason: People don’t buy on price—they buy on value. Build up your perceived value as a... read more

5 Awesome Podcasts to Help You Grow Your Business

If there’s one thing I constantly harp about—actually, there’s more than one thing, but still—it’s that the key to growing a successful law firm is to think of it as a business. You’re not just an attorney—you’re a business person. The more you understand about... read more

Lead Conversion Tip: Direct Mail Still Works

You’ve probably figured out by now that while I embrace technology to make our processes easier (especially automation) when it comes to harvesting unconverted leads, I still believe in using tried-and-true methods that produce consistent results. One of those... read more

Lead Conversion Tip: Write Great Copy, or Hire a Copywriter

In the previous post, we talked about the importance of phone calls to mine unconverted leads for your law firm. Nearly every other form of marketing communication relies on the written word. For maximum effectiveness, you either need to master the art of copywriting... read more

Converting Leads: Stop Being Afraid of the Telephone

In an earlier blog post, you may recall I made two suggestions when communicating with unconverted leads: Do not rely on email alone; Utilize at least two forms of communication; and Make sure one form of communication is outbound phone calls. The digital age has made... read more

Five Podcasts to Help You Polish Unconverted Leads

Sticking with our diamond analogy from the previous few blog posts, remember that your unconverted leads represent untapped wealth for your business, just like diamonds in the rough. To turn them into revenue, you must simply harvest these diamonds and polish them—to... read more
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