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The unfortunate reality of our business is that the public often see lawyers as a necessary evil—someone they sometimes need but don’t really like or trust. The stereotype of attorneys as soulless, ruthless and unscrupulous has been reinforced in our culture by countless courtroom dramas—and unfortunately, also by some real-life bad actors. To grow your […]
Why Client Appreciation Events? Because they work! Keeping your former clients happy isn’t hard nor is it expensive, but taking the time to regularly extend your appreciation can pay you dividends for many years. The law of reciprocation is at work in this arena as well as is keeping your name at the top of […]
Hoping to land a TV Interview? Television markets in some parts of the country still respond to Media Alerts and Press Releases. If you are in one of the top 10 markets in the country, it is likely you are paying for any airtime you secure. Throughout the rest of the country, it is possible […]
The secret to more referral business is not a secret. It is more of a mindset. When many young attorneys open their doors for business, they are like a puppy when the bowl hits the floor—hungry. They are hungry for business. They crave more leads. They are starved for cases. They gobble up the food […]
While many entrepreneurial attorneys have no desire to share the captain’s seat, sometimes my clients start tossing around the idea of partnerships. Usually, something happens to prompt the discussion — such as having a longtime associate begin seeking a partnership or mulling the idea of diversifying into another business. As with any business situation, the […]
Here’s an autobiography that I believe puts a fine tip on the point I’d like to make. Chapter 1: I walk down the street. There is a deep hole in the sidewalk. I fall in. I am lost … I am helpless. It isn’t my fault. It takes forever to find a way out. Chapter […]
Do you see your clients as magnets for referrals? You should. You want to be able to attract the kind of clients you know, like and trust and who already know, like and trust you. It’s fair to say there’s already a base of clients you are already doing business with who know you, like […]
Relationships are EVERYTHING. Make new ones every day! Build a relationship. It’s the mantra that resonates throughout every bit of training we do at ABR. I teach it in Your Practice Mastered when I teach lead generation, and the process of writing your own book and using it as a lead magnet. It is also […]
Here are 3 huge secrets about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you share information […]
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