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In every business three things are happening: What the business owner wants to happen. What the business owner thinks is happening. What is actually happening. So, how do you ensure that what you want to happen matches up with what is actually happening? You must inspect it. What should you inspect you say? Everything! How […]
Many entrepreneurs think that the job of marketing is completed once the client hires them. I believe they’re wrong. Our job as a marketer is to review the life-time value of a client. Notice I didn’t say year-time value, I said life-time value. If we view a client to be a valuable asset, one that […]
The days of simply being good at what you do in order to create a lasting experience are gone. Being good at what you do has become an entry point. If you typically sell ‘swamp juice in a perfume bottle’ you won’t be in business for long, especially if you’re good at marketing. However, being […]
The days of being average and ordinary are gone. The bar has been raised and all those who wish to build a practice that lasts for generations to come must constantly look for ways to serve their clients better than their competition. Our goal as Zappos so famously put it, is to WOW the customer. […]
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