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We’ve previously talked about the reasons many attorneys undercharge for their services, and how increasing your fees won’t necessarily affect your conversion rate. The reason: People don’t buy on price—they buy on value. Build up your perceived value as a professional, and people will pay pretty much what you ask. In most cases, attorneys accomplish […]
So many times when I work with clients they think that in order to make a big difference in their practice they need to make big changes. Many times, that’s just not true. Here’s a story I originally heard from Larry Winget that makes my point. One day, when we lived back east, I was […]
Many of you may be thinking of the classical definition of being an expert. How much experience you have, degrees you have earned and other credentials. While you might be right, it’s not what I meant. What I mean specifically, is what does it mean to you and your business to be considered an expert? […]
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