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Hoping to land a TV Interview? Television markets in some parts of the country still respond to Media Alerts and Press Releases. If you are in one of the top 10 markets in the country, it is likely you are paying for any airtime you secure. Throughout the rest of the country, it is possible […]
Setting up at a trade show or a community event where your audience is expected to be hanging out can be a good idea. There are definitely some very strong caveats. The thing is, if you have a staff person or (God forbid) YOU set up a table at an event, the time you spend […]
Nothing quite builds loyalty and interest in your company like the Shock and Awe package. What’s a ‘Shock and Awe’ package, you ask? Let me tell you about the latest one I received one quite different than it’s likely you will ever send to your prospects. The other day, the FEDEX guy rang the doorbell […]
I have an exercise for you. I need you to take a vow. You know the kind where you put your left hand on a bible and the right hand in the air. I’m going to assume you don’t have a bible handy, so raising your right hand will do. Please recite this statement: My […]
Many entrepreneurs think that the job of marketing is completed once the client hires them. I believe they’re wrong. Our job as a marketer is to review the life-time value of a client. Notice I didn’t say year-time value, I said life-time value. If we view a client to be a valuable asset, one that […]
Many of you may be thinking of the classical definition of being an expert. How much experience you have, degrees you have earned and other credentials. While you might be right, it’s not what I meant. What I mean specifically, is what does it mean to you and your business to be considered an expert? […]
So one more post today on 14-year-old entrepreneur, my son Michael. We now call him, Michael, the radio show host. In our last post, I shared that Michael had some work to do in improving his ‘Show’ rate with his computer training business for people age 55 and older. When Michael looked at ways to […]
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