Planning Ahead to Market Your Firm Effectively
In order to have a higher chance of reaching their business objectives, law firms must integrate appropriate marketing solutions and engage in well-planned marketing activities. Remember, the most effective marketing tool for your firm is one that suits your practice and meets your specific business needs.
Many lawyers fail to see the importance of a good marketing program, while others know that they should have one but simply cannot proceed. Closely tied to this is effective US law firm management. Both marketing online and offline requires extensive market research. This is why you need a legal consultant with extensive experience in marketing plans.
For marketing and business consultancy needs, get a team who can really help your law firm. Call us at Richard James, Your Practice Mastered™ today.
Attorney Marketing Efforts and US Law Firm Management
Although some business owners can indeed benefit from small business marketing training, seek help from experts if you want to market your product or service effectively. For marketing to be successful, it is important to really know your target market and what metrics can help you maximize your marketing efforts. Remember, any business marketing technique you employ must match your business objectives.
In a similar and complementary way, a legal systems expert can identify what your business needs are, and find the most effective way to work on these. Deciding to avail of consultancy and digital marketing services can help you reach your business goals– which is to stand out, get ahead of your competitor, and be more profitable.
Amidst new marketing and business tactics, you need digital marketing strategies that will really improve your customer acquisition stats. Market research tells us that this could help you get potential customers, who would hopefully start messaging you or inquiring through inbound calls.
Basics of a Marketing Campaign
Many lawyers have a difficult time defining the difference between marketing and advertising. It seemed as if people used the terms interchangeably, and no one could give me a good answer. So, I created my own. For me, I believe that marketing is the umbrella where advertising, sales, and customer service reside.
A very important aspect of successful marketing is tracking and looking at measurable results. Marketing activities encompass advertising and sales, and effective marketing bridges the gap between the two. Good marketing is fifty percent math, thirty percent systems, and only twenty percent new ideas. Fortunately, we do not need to understand complicated formulas. Arithmetic is simple and can be mastered, even by lawyers.
Get in touch with our team at Richard James, Your Practice Mastered™ to know more about these things.
My Business is Not Different From Yours
This is a very timely article with actionable steps all our star members implement, each and every year. I highly recommend you digest the material. Contact us to know how we can clarify questions about anything you do not understand and help you get moving. Remember, Action Kills Fear™.
It is possible that you have read some of the things in this article in another material that I have written. And no, it's not because I’m lazy . . . but rather, I want to reinforce what I often remind Entrepreneurial Attorneys: our business is not different from “their” business.
For one, I am not here to say that every single strategy works every time with every business. In fact, we KNOW everything doesn’t work every single time and that is why we always measure everything, and we always test new ideas. Being teachable is the key to truly experiencing success in business and being teachable means trying, testing, and adjusting.
You could even say that this was written for butchers, bakers, and candlestick makers, businesses of all types. It’s applicable to them and most definitely is applicable to you.
Working on Your Marketing Calendar
People Don’t Plan to Fail, They Fail to Plan (John L. Beckley)
Seriously, it’s that time already? You’ve got to be kidding me, right? Every year I say, “The years can’t possibly go by any faster”. Then God proves me wrong, they can . . .
Yes, believe it or not, it’s time to start planning your 2022 marketing calendar. I heard some of you grumble. Maybe some of you never fully planned out your 2021 marketing calendar. As my grandfather said to me on more than one occasion, “How’s that working out for you?
If your business is going along as you hoped, in spite of a lack of planning, some would say, “Stay the course”. Not me. I believe that winning by breaking the basic rules of engagement only reinforces bad behavior. If you truly want to develop a business that can operate without you, one that creates repeatable, and predictable income every month and allows you to have the freedom you desire, you’ll need a plan for you and your team to follow.
The Value of Marketing Plans
It has been drummed into my head that regardless of the product or service we offer, we’re all, ultimately, in the business of marketing. So, what better kind of plan than a 2022 marketing plan? In this article, I will walk you through what we do every year. Why should you take our advice? Because our business is no different than yours. And, because doing what we do gets results. Not only for us but for the members of our Partners Club Program too.
My firm, in its current form, was started in January of 2013, created from the ether, and after three years, we closed out right around $2.5 million. That number is irrelevant, to some of you, it will be large, to others, it will be a mere pittance. The point is, the speed at which it was accomplished, the profit that was generated, and the freedom that was achieved).
The best news is that this was all accomplished by using systems that allow my team to repeat performance, over and over again, even when I take full month-long breaks in July and December.
US Law Firm Management and Utilizing Systems
Look, I’m not attempting to impress you, but rather to impress upon you the importance of building your business by using systems. In this case, it is a system for planning your marketing for the year. While I’m excited about the income and the lifestyle my business creates for me, I’m much more excited about what it does for our members.
You see, we work with attorneys, exclusively. Oftentimes attorneys get a bad rap. But many of them are just entrepreneurs like you and me who happen to be in the business of law. They wrestle with the same struggles you and I do, and for the most part, they too were never taught how to build their practices through the use of systems.
But, every quarter, at a live event, our members have the opportunity to tell their “Action Kills Fear Stories” of how systems have improved their businesses and changed their lives. Since those meetings are for members only, I won’t share their stories here, but suffice it to say, it takes nearly an hour and a half for all those who are killing it in their practices to tell their stories. It’s heartwarming. It’s why I get up in the morning.
Contact a Business Consultant and Reach Your Marketing Goals
Marketing tools are, from the name itself, tools that must be used by people who know how to use them. If you want to market your law firm more effectively, you need a marketer who can help work on a digital strategy that is suited for your needs and preference. You will need a digital marketing agency that offers reliable marketing services, and a legal systems expert who can help with US law firm management.
Very broadly, the aim is to market to your target audience and meet them where they are. In doing so, the marketing strategies you employ will help you reach your business goals for your firm.
Keeping up with the fastest-growing marketing trends can be a big hurdle. Your marketing team should know what tactics will work and can give ROI from the marketing budget you spend. If you want your business to grow, you need someone with the right consultancy and marketing skills.
Contact us at Richard James, Your Practice Mastered™
Business consultancy and marketing services are both crucial to achieving marketing success. Your marketing team should be able to employ a digital marketing strategy that can help you improve your credibility and online presence. Specifically, a marketing firm specializing in SEO services can help you grow your business through increased inbound website traffic.
Hand-in-hand with this are reliable consulting and marketing solutions offered by a seasoned legal systems expert. If you want to have your best month ever, contact our legal management consultant Richard James or schedule a 1-on-1 consulting today.