Remember a few years ago when the word ‘blog’ could create a “huh?” moment? Today, blogs have become a primary way for us to learn, stay current, be entertained and find products and services that we need and want. There are hundreds of thousands of bloggers who write for many reasons: to express passion; to reach a targeted, […]
A practice without systems leads to frustration. And, InfusionSoft is one system that replaces many functions in your firm. Systems are VITAL to manage your marketing, your lead generation and your lead conversion. You need systems that help you serve your client more efficiently too. I’ve said it before and I’ll say it again: Systems […]
In every business three things are happening: What the business owner wants to happen. What the business owner thinks is happening. What is actually happening. So, how do you ensure that what you want to happen matches up with what is actually happening? You must inspect it. What should you inspect you say? Everything! How […]
Many of you may be thinking of the classical definition of being an expert. How much experience you have, degrees you have earned and other credentials. While you might be right, it’s not what I meant. What I mean specifically, is what does it mean to you and your business to be considered an expert? […]
So one more post today on 14-year-old entrepreneur, my son Michael. We now call him, Michael, the radio show host. In our last post, I shared that Michael had some work to do in improving his ‘Show’ rate with his computer training business for people age 55 and older. When Michael looked at ways to […]
What is the true value of a lead? Several times each week I have clients ask me a similar version of the same question. “I’ve been offered this marketing service that worked for a friend and I’m wondering if I should commit to it?” Here are the facts. Just because a marketing service, be it […]
It has been proven time and time again that being a celebrity in your field can afford you more leads, higher conversions due to trust and higher fees. The reality is, people trust celebrities more. I teach my clients a principle called A.C.E. (Authorship, Celebrity and Expert). I have proven that when you mix being an Author […]
In the last week a 13 year old boy, launched a lawn care business, designed a direct mail marketing piece, created a landing page, created a Face Book Page, opened a Google places account, wrote a book, obtained his first 5 customers and is in current negotiations with a Spanish speaking (even though he doesn’t speak Spanish) […]
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