Category : Marketing

The Key to Creating Great Content for Your Law Firm

One Powerful Rule for Creating Content for Your Law Firm

Oct 21, 2019

When trying to grow any kind of business in the 21st Century, the phrase “Content is king” is something of an understatement. In a world inundated with messaging from competing sources, entrepreneurs must produce a steady stream of high-quality content in order to educate their market and maintain brand awareness. Your law firm is no […]

The Key to Creating Great Content for Your Law Firm

One Powerful Rule for Creating Content for Your Law Firm

Sep 30, 2019

When trying to grow any kind of business in the 21st Century, the phrase “Content is king” is something of an understatement. In a world inundated with messaging from competing sources, entrepreneurs must produce a steady stream of high-quality content in order to educate their market and maintain brand awareness. Your law firm is no […]

Using Zero-Based Thinking to Improve Your Law Firm

How Zero-Based Thinking Can Help You Run Your Law Firm Better

Sep 12, 2019

Ever heard of zero-based thinking? It’s a term that floats around business meetings, motivational conferences and self-help programs—and with good reason. Zero-based thinking has the potential to help you make better decisions in pretty much every aspect of your life—including your law firm. News flash: We all make mistakes. It’s statistically inevitable. We’re constantly tasked […]

How Can You Bring Additional Value to Your Law Firm Clients?

What Else Can You Do to Provide Added Value to Your Law Firm Clients?

Jul 11, 2019

Here’s an important key to successful business building, one that applies to law firms as well as other practices: Don’t sell your legal services on price, but on value. If you’re competing with other law firms on price, you’re dooming yourself to compete only on that level, guaranteeing yourself a life of overwork with minimal […]

How to Keep the Golden Rule in Your Law Firm

Applying the Golden Rule to Your Law Firm’s Marketing, Recruiting and Management Practices

Jun 27, 2019

“In everything, therefore, treat people the same way you want them to treat you.” –Matt. 7:12, NASB   The Bible verse quoted above forms the basis for what we call the “Golden Rule.” Another way of wording it: “Do unto others as you would have done unto you.” Considering how the legal profession has been […]

The Basics of Marketing for Your Law Firm

Law Firm Marketing 101

May 9, 2019

If you’re a lawyer running your own firm and you find yourself at a loss when it comes to marketing—you’re not alone. Most law schools don’t teach business and marketing skills needed to grow a business; they teach law. In other words, you learn in law school what to do to help your clients, but […]

How to Market to Higher-Paying Clients for Your Law Firm

Aiming Higher: How to Market to Your Aspirational Clients

Apr 19, 2019

Every law firm—and for that matter, every business—can identify two basic types of clients. We have our bread-and-butter clients, the basic clients who help us keep the lights on month after month; and we have our aspirational clients, the higher-dollar clients we’d like to have more of. Most of us have plenty of bread-and-butter clients. […]

What Happens if Your Law Firm Grows Too Quickly

The Dangers of Growing Your Law Firm Too Fast

Mar 14, 2019

As an entrepreneurial attorney, you naturally want your law firm business to grow—and my own firm is built around providing law firms with the tools and techniques needed to cause tremendous growth. But when those tools and techniques actually start producing results—and they will—are you prepared for the growth? What happens if your business grows […]

law firm marketing content

Stop Making Your Law Firm Marketing Content So Boring!

Mar 7, 2019

Have you been throwing tons of money at the latest marketing campaign for your law firm, only to find disappointing results? Do you feel like you’re wasting your money? You’re probably right. It’s not that marketing doesn’t work. It does work, when it’s done correctly. Without even looking at your campaign, I can make an […]

Identifying What Works for Your Law Firm and Doing More of It

Key Rule for Law Firm Growth: Do More of What Is Working

Feb 21, 2019

A few weeks ago, I encouraged readers to close out the year by identifying their greatest triumph during the past year. (Hopefully you did so.) Here’s the reason I made that recommendation: One of the keys to growing a law firm—or any other business, for that matter—is to clearly identify the things that are working […]

How to Generate More Attorney Referrals

Attorney Referrals: How to Get Other Lawyers Excited About Sending You Clients

Dec 13, 2018

Aside from implementing solid marketing and sales strategies—which you should already be doing—one of the most important ways to get new clients into your law firm is through attorney referrals. When another attorney in your network sends you a client, you’re starting out with two immediate advantages: The client is already looking for your services, […]

Educating Your Prospects About Your Law Firm’s Unique and Essential Solution

Jul 30, 2018

As an entrepreneurial attorney, you already know that a well-crafted marketing strategy and marketing materials are critical to bring in new clients. But what happens after you have their attention? How do you keep their interest once you have it? If you don’t follow through by educating your prospects, about your solution and why they […]

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