Category : Marketing
TV and Radio Advertising for Small Law Firms
May 5, 2021TV Advertising and Radio Ads for Lawyers Amidst new marketing and business tactics, TV advertising and radio ads still contribute to your customer acquisition stats. Market research tells us that this could get you potential customers, who would hopefully start messaging you for inbound inquiries. When discussing TV advertising, I remember an email conversation I […]
Simple, Affordable Ways to Make Your Law Firm a Wonderful Place for Clients to Visit
Nov 21, 2019When you rent and build out office space for your law firm, that office isn’t just for your employees—it’s also for your clients. Most of your initial consultations will likely be in-person meetings, and you want to make your offices feel as warm and inviting as possible for visitors. However, if you’re like most law […]
One Powerful Rule for Creating Content for Your Law Firm
Oct 21, 2019When trying to grow any kind of business in the 21st Century, the phrase “Content is king” is something of an understatement. In a world inundated with messaging from competing sources, entrepreneurs must produce a steady stream of high-quality content in order to educate their market and maintain brand awareness. Your law firm is no […]
One Powerful Rule for Creating Content for Your Law Firm
Sep 30, 2019When trying to grow any kind of business in the 21st Century, the phrase “Content is king” is something of an understatement. In a world inundated with messaging from competing sources, entrepreneurs must produce a steady stream of high-quality content in order to educate their market and maintain brand awareness. Your law firm is no […]
How Zero-Based Thinking Can Help You Run Your Law Firm Better
Sep 12, 2019Ever heard of zero-based thinking? It’s a term that floats around business meetings, motivational conferences and self-help programs—and with good reason. Zero-based thinking has the potential to help you make better decisions in pretty much every aspect of your life—including your law firm. News flash: We all make mistakes. It’s statistically inevitable. We’re constantly tasked […]
What Else Can You Do to Provide Added Value to Your Law Firm Clients?
Jul 11, 2019Here’s an important key to successful business building, one that applies to law firms as well as other practices: Don’t sell your legal services on price, but on value. If you’re competing with other law firms on price, you’re dooming yourself to compete only on that level, guaranteeing yourself a life of overwork with minimal […]
Applying the Golden Rule to Your Law Firm’s Marketing, Recruiting and Management Practices
Jun 27, 2019“In everything, therefore, treat people the same way you want them to treat you.” –Matt. 7:12, NASB The Bible verse quoted above forms the basis for what we call the “Golden Rule.” Another way of wording it: “Do unto others as you would have done unto you.” Considering how the legal profession has been […]
Law Firm Marketing 101
May 9, 2019If you’re a lawyer running your own firm and you find yourself at a loss when it comes to marketing—you’re not alone. Most law schools don’t teach business and marketing skills needed to grow a business; they teach law. In other words, you learn in law school what to do to help your clients, but […]
Aiming Higher: How to Market to Your Aspirational Clients
Apr 19, 2019Every law firm—and for that matter, every business—can identify two basic types of clients. We have our bread-and-butter clients, the basic clients who help us keep the lights on month after month; and we have our aspirational clients, the higher-dollar clients we’d like to have more of. Most of us have plenty of bread-and-butter clients. […]
The Dangers of Growing Your Law Firm Too Fast
Mar 14, 2019As an entrepreneurial attorney, you naturally want your law firm business to grow—and my own firm is built around providing law firms with the tools and techniques needed to cause tremendous growth. But when those tools and techniques actually start producing results—and they will—are you prepared for the growth? What happens if your business grows […]
Stop Making Your Law Firm Marketing Content So Boring!
Mar 7, 2019Have you been throwing tons of money at the latest marketing campaign for your law firm, only to find disappointing results? Do you feel like you’re wasting your money? You’re probably right. It’s not that marketing doesn’t work. It does work, when it’s done correctly. Without even looking at your campaign, I can make an […]
