Category : Marketing
What Else Can You Do to Provide Added Value to Your Law Firm Clients?
Jul 11, 2019Here’s an important key to successful business building, one that applies to law firms as well as other practices: Don’t sell your legal services on price, but on value. If you’re competing with other law firms on price, you’re dooming yourself to compete only on that level, guaranteeing yourself a life of overwork with minimal […]
Applying the Golden Rule to Your Law Firm’s Marketing, Recruiting and Management Practices
Jun 27, 2019“In everything, therefore, treat people the same way you want them to treat you.” –Matt. 7:12, NASB The Bible verse quoted above forms the basis for what we call the “Golden Rule.” Another way of wording it: “Do unto others as you would have done unto you.” Considering how the legal profession has been […]
Law Firm Marketing 101
May 9, 2019If you’re a lawyer running your own firm and you find yourself at a loss when it comes to marketing—you’re not alone. Most law schools don’t teach business and marketing skills needed to grow a business; they teach law. In other words, you learn in law school what to do to help your clients, but […]
Aiming Higher: How to Market to Your Aspirational Clients
Apr 19, 2019Every law firm—and for that matter, every business—can identify two basic types of clients. We have our bread-and-butter clients, the basic clients who help us keep the lights on month after month; and we have our aspirational clients, the higher-dollar clients we’d like to have more of. Most of us have plenty of bread-and-butter clients. […]
The Dangers of Growing Your Law Firm Too Fast
Mar 14, 2019As an entrepreneurial attorney, you naturally want your law firm business to grow—and my own firm is built around providing law firms with the tools and techniques needed to cause tremendous growth. But when those tools and techniques actually start producing results—and they will—are you prepared for the growth? What happens if your business grows […]
Stop Making Your Law Firm Marketing Content So Boring!
Mar 7, 2019Have you been throwing tons of money at the latest marketing campaign for your law firm, only to find disappointing results? Do you feel like you’re wasting your money? You’re probably right. It’s not that marketing doesn’t work. It does work, when it’s done correctly. Without even looking at your campaign, I can make an […]
Key Rule for Law Firm Growth: Do More of What Is Working
Feb 21, 2019A few weeks ago, I encouraged readers to close out the year by identifying their greatest triumph during the past year. (Hopefully you did so.) Here’s the reason I made that recommendation: One of the keys to growing a law firm—or any other business, for that matter—is to clearly identify the things that are working […]
Attorney Referrals: How to Get Other Lawyers Excited About Sending You Clients
Dec 13, 2018Aside from implementing solid marketing and sales strategies—which you should already be doing—one of the most important ways to get new clients into your law firm is through attorney referrals. When another attorney in your network sends you a client, you’re starting out with two immediate advantages: The client is already looking for your services, […]
Educating Your Prospects About Your Law Firm’s Unique and Essential Solution
Jul 30, 2018As an entrepreneurial attorney, you already know that a well-crafted marketing strategy and marketing materials are critical to bring in new clients. But what happens after you have their attention? How do you keep their interest once you have it? If you don’t follow through by educating your prospects, about your solution and why they […]
Building a Law Firm? Don’t Forget to Take Good Care of Your Vendors
Jul 26, 2018No man is an island, entire of itself. —John Donne As an entrepreneurial lawyer, the success you achieve in your law firm (or conversely, your failure) depends largely on the choices you make. However, no one achieves success alone. Without support of outside vendors, reliably supplying services and materials, a firm won’t survive—simple as […]
Why the Physical Environment at Your Law Firm Matters
Jul 23, 2018A desk, a phone, a computer, a door, restroom access, filing cabinets. When you’re starting out as a lawyer-entrepreneur with a limited budget, you may be satisfied renting any office space with these basic items, regardless of the physical environment. But is your office welcoming, or dingy and claustrophobic? (Images come to mind of Jimmy […]
Optimizing Your Law Firm’s Website: Why Keyword Stuffed Content Doesn’t Work
Jul 19, 2018When it comes to creating killer content for your law firm website, I have good news and bad news. Actually, it’s the same news, and it really is both good and bad: The days of “optimizing” your site by publishing massive amounts of mediocre, keyword-stuffed content are over. It’s bad news, especially if you have […]
