Category : Marketing

The Basics of Marketing for Your Law Firm

Law Firm Marketing 101

May 9, 2019

If you’re a lawyer running your own firm and you find yourself at a loss when it comes to marketing—you’re not alone. Most law schools don’t teach business and marketing skills needed to grow a business; they teach law. In other words, you learn in law school what to do to help your clients, but […]

How to Market to Higher-Paying Clients for Your Law Firm

Aiming Higher: How to Market to Your Aspirational Clients

Apr 19, 2019

Every law firm—and for that matter, every business—can identify two basic types of clients. We have our bread-and-butter clients, the basic clients who help us keep the lights on month after month; and we have our aspirational clients, the higher-dollar clients we’d like to have more of. Most of us have plenty of bread-and-butter clients. […]

What Happens if Your Law Firm Grows Too Quickly

The Dangers of Growing Your Law Firm Too Fast

Mar 14, 2019

As an entrepreneurial attorney, you naturally want your law firm business to grow—and my own firm is built around providing law firms with the tools and techniques needed to cause tremendous growth. But when those tools and techniques actually start producing results—and they will—are you prepared for the growth? What happens if your business grows […]

law firm marketing content

Stop Making Your Law Firm Marketing Content So Boring!

Mar 7, 2019

Have you been throwing tons of money at the latest marketing campaign for your law firm, only to find disappointing results? Do you feel like you’re wasting your money? You’re probably right. It’s not that marketing doesn’t work. It does work, when it’s done correctly. Without even looking at your campaign, I can make an […]

Identifying What Works for Your Law Firm and Doing More of It

Key Rule for Law Firm Growth: Do More of What Is Working

Feb 21, 2019

A few weeks ago, I encouraged readers to close out the year by identifying their greatest triumph during the past year. (Hopefully you did so.) Here’s the reason I made that recommendation: One of the keys to growing a law firm—or any other business, for that matter—is to clearly identify the things that are working […]

How to Generate More Attorney Referrals

Attorney Referrals: How to Get Other Lawyers Excited About Sending You Clients

Dec 13, 2018

Aside from implementing solid marketing and sales strategies—which you should already be doing—one of the most important ways to get new clients into your law firm is through attorney referrals. When another attorney in your network sends you a client, you’re starting out with two immediate advantages: The client is already looking for your services, […]

Educating Your Prospects About Your Law Firm’s Unique and Essential Solution

Jul 30, 2018

As an entrepreneurial attorney, you already know that a well-crafted marketing strategy and marketing materials are critical to bring in new clients. But what happens after you have their attention? How do you keep their interest once you have it? If you don’t follow through by educating your prospects, about your solution and why they […]

Building a Law Firm? Don’t Forget to Take Good Care of Your Vendors

Jul 26, 2018

No man is an island, entire of itself. —John Donne   As an entrepreneurial lawyer, the success you achieve in your law firm (or conversely, your failure) depends largely on the choices you make. However, no one achieves success alone. Without support of outside vendors, reliably supplying services and materials, a firm won’t survive—simple as […]

physical environment

Why the Physical Environment at Your Law Firm Matters

Jul 23, 2018

A desk, a phone, a computer, a door, restroom access, filing cabinets. When you’re starting out as a lawyer-entrepreneur with a limited budget, you may be satisfied renting any office space with these basic items, regardless of the physical environment. But is your office welcoming, or dingy and claustrophobic? (Images come to mind of Jimmy […]

Optimizing Your Law Firm’s Website: Why Keyword Stuffed Content Doesn’t Work

Jul 19, 2018

When it comes to creating killer content for your law firm website, I have good news and bad news. Actually, it’s the same news, and it really is both good and bad: The days of “optimizing” your site by publishing massive amounts of mediocre, keyword-stuffed content are over. It’s bad news, especially if you have […]

law firm website

Tips for Creating Truly Sparkling Content for Your Law Firm’s Website

Jun 7, 2018

Among the many marketing tools law firms have available to them, the company website is perhaps the most misunderstood—and therefore neglected. Attorneys often treat their website as a static entity—something they have just because they’re “supposed” to have a site. This is highly unfortunate because these lawyers don’t realize they’re sitting on a potential gold […]

Best Practices in Dealing with Partners, Vendors and Consultants

Partnerships, Consultants and Vendors: Helping Others Help You

May 10, 2018

Unity is strength… when there is teamwork and collaboration, wonderful things can be achieved. —Mattie Stepanek Success never happens in a vacuum. If your law firm is going to succeed, you must have help from other people. I’m not just talking about your employees and/or your clients, although both are critical to your success in […]

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