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Are books no longer effective as lead magnets? I was talking with a very savvy online marketer recently, and I was asking her about a funnel I was going to build. Then I asked if I should use my new book, or one of my existing books, and she said, and I quote, “Books don’t […]
Plan Your Lawyer Marketing Tactics for 2022 At the core of effective marketing techniques are online marketing tactics that are apt for your business goals. For a law firm to be more profitable, it is important to be able to market online in this evolving world of eCommerce. Always keep in mind that not all […]
Utilizing PPC to Market Your Law Firm Keeping up with the fastest-growing marketing trends can be a big hurdle. If you want your business to grow, you need someone with the right consultancy and marketing skills. Your marketing team should know what tactics will work and can give ROI from the marketing budget you […]
Effective Marketing through Books For marketing to be successful, it is vital to present your law firm as a reliable business. Show how clients can and why clients should get your law services. It is not enough to simply show potential customers the law services you provide. In the traditional marketing process, the norm […]
Making Use of Holidays as an Effective Marketing Technique Who doesn’t love holidays? Why is that important? Well, because if you see yourself as the primary marketer for your firm, holidays are the perfect time to communicate with both existing and new customers. When marketing online (or using traditional marketing techniques), you want to have […]
How to Write a Marketing Plan for a Law Firm I count my blessings every day that I have the luxury of working with excellent students. I emotionally feed off our Partners Club events where it takes an hour or more just to hear testimonials, stories, and much good news from members. Discovering Entrepreneurial […]
Who Does Marketing for a Law Firm? For many years as a young entrepreneur, I had a difficult time defining the difference between marketing and advertising. It seemed as if people used the terms interchangeably, and no one could give me a good answer. So, I created my own. First, I believe that marketing is […]
Online Attorney Internet Marketing Revealed Driving down the road, nearly every lawyer billboard looks the same, with few exceptions. Most of these billboards are either personal injury or DUI/criminal attorneys. If you go to Vegas, pay attention to the sheer number of lawyers advertising on billboards. Some salesperson is playing the role of Pied […]
If your law firm is into web marketing, having a good website is very, very important. A law firm business consultant can look into your current site and help you improve it. Below, however, is a backgrounder on law firm website marketing that may help. Create a Well-Planned Marketing Strategy Build Your Online Presence […]
The final quarter of the year is a few weeks away. And yes, that’s what we’re looking at this early. If you want to end this difficult year with flying colors, the next months are crucial: bring out the whip and begin the sprint towards the finish line. Year-End Law Firm Business Planning Business […]
In this section, Richard James will give you a peek into a conversation that occurred with a client on one of their regular monthly calls. At times we may purposely omit the client’s name to protect the innocent (and sometimes the guilty). Instead of focusing on a single client, I’ll be sharing my experience after […]
In this section Richard James will give you a peek into a conversation that occurred with a client on one of their regular monthly calls. At times we may purposely omit the client’s name to protect the innocent (and sometimes the guilty). Your Lawyer Business is not Different from Ours One of the […]
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