Category : Marketing

Educating Your Prospects About Your Law Firm’s Unique and Essential Solution

Jul 30, 2018

As an entrepreneurial attorney, you already know that a well-crafted marketing strategy and marketing materials are critical to bring in new clients. But what happens after you have their attention? How do you keep their interest once you have it? If you don’t follow through by educating your prospects, about your solution and why they […]

Building a Law Firm? Don’t Forget to Take Good Care of Your Vendors

Jul 26, 2018

No man is an island, entire of itself. —John Donne   As an entrepreneurial lawyer, the success you achieve in your law firm (or conversely, your failure) depends largely on the choices you make. However, no one achieves success alone. Without support of outside vendors, reliably supplying services and materials, a firm won’t survive—simple as […]

physical environment

Why the Physical Environment at Your Law Firm Matters

Jul 23, 2018

A desk, a phone, a computer, a door, restroom access, filing cabinets. When you’re starting out as a lawyer-entrepreneur with a limited budget, you may be satisfied renting any office space with these basic items, regardless of the physical environment. But is your office welcoming, or dingy and claustrophobic? (Images come to mind of Jimmy […]

Optimizing Your Law Firm’s Website: Why Keyword Stuffed Content Doesn’t Work

Jul 19, 2018

When it comes to creating killer content for your law firm website, I have good news and bad news. Actually, it’s the same news, and it really is both good and bad: The days of “optimizing” your site by publishing massive amounts of mediocre, keyword-stuffed content are over. It’s bad news, especially if you have […]

law firm website

Tips for Creating Truly Sparkling Content for Your Law Firm’s Website

Jun 7, 2018

Among the many marketing tools law firms have available to them, the company website is perhaps the most misunderstood—and therefore neglected. Attorneys often treat their website as a static entity—something they have just because they’re “supposed” to have a site. This is highly unfortunate because these lawyers don’t realize they’re sitting on a potential gold […]

Best Practices in Dealing with Partners, Vendors and Consultants

Partnerships, Consultants and Vendors: Helping Others Help You

May 10, 2018

Unity is strength… when there is teamwork and collaboration, wonderful things can be achieved. —Mattie Stepanek Success never happens in a vacuum. If your law firm is going to succeed, you must have help from other people. I’m not just talking about your employees and/or your clients, although both are critical to your success in […]

law firm clients

Ways to Bring Unexpected Value for Your Law Firm Clients and Make Them Raving Fans

Feb 15, 2018

Money is one of the rewards you get for adding value to the lives of others. —Paul McKenna   You build a successful law firm by adding value to your clients. You get rich by adding exceptional value to your clients. By innovating your business and going the extra mile, you can position yourself in […]

net neutrality

Will the End of Net Neutrality Threaten Your Law Firm’s Online Operations?

Feb 8, 2018

On December 14, 2017, in the face of loud opposition, the Federal Communications Commission voted to repeal the 2015 Open Internet Order (also known as “net neutrality”), opening the door for Internet carriers to set different price points and speeds for types of Internet traffic. The possibility of losing Internet speed, traffic and customers—due to […]

engaging leads

Engaging Your Leads: How to Write Emails People Want to Read

Dec 14, 2017

A few weeks ago, I wrote about the importance of continuing to engage your email leads indefinitely, until they die, buy or unsubscribe. I’d like to elaborate on this concept because, admittedly, this kind of engagement is easier said than done. A successful email strategy walks a fine line between producing content no one opens […]

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