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Aside from implementing solid marketing and sales strategies—which you should already be doing—one of the most important ways to get new clients into your law firm is through attorney referrals. When another attorney in your network sends you a client, you’re starting out with two immediate advantages: The client is already looking for your services, […]
Do you wake up at three in the morning the day of a national holiday thinking, Dang! I missed another opportunity to alert my list with a holiday email to sell? Don’t fret. You aren’t alone. It is often a forgotten tactic. Never fear, it is one that is easily remedied. You can even create […]
The secret to more referral business is not a secret. It is more of a mindset. When many young attorneys open their doors for business, they are like a puppy when the bowl hits the floor—hungry. They are hungry for business. They crave more leads. They are starved for cases. They gobble up the food […]
As you expand your firm and continue to produce organic leads and referral generating vehicles such as a blog, social media, newsletters and nurturing emails, it’s likely you will want to work with a copywriter. Maybe you are a person that likes to write, and that’s fine; you can write your own copy. But here’s […]
Do you see your clients as magnets for referrals? You should. You want to be able to attract the kind of clients you know, like and trust and who already know, like and trust you. It’s fair to say there’s already a base of clients you are already doing business with who know you, like […]
Here are 3 huge secrets about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you share information […]
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