Do you wake up at three in the morning
the day of a national holiday thinking,
Dang! I missed another opportunity to alert
my list with a holiday email to sell?
Don’t fret. You aren’t alone. It is often a forgotten tactic. Never fear, it is one that is easily remedied. You can even create these all at once and schedule them at the beginning of the year. Imagine never forgetting a holiday again.
Each month has holidays that are nationally recognized. Even the slower months like March (St. Paddy’s Day) or June (Father’s Day) have noted dates that you can use. Matter of fact, National Donut Day or National Pancake Day or whatever else are good excuses to be in touch! With creativity, you can offer content that will give folks a chuckle or a reminder that it is time for them to re-engage with you, refer you to a friend or family member or simply keep you at the top of their brains.
Here are some ways to be sure your holiday emails will be opened and clicked-on as your way of wishing them a happy holiday.
5 Ways to honor the veterans in your family that they’ll never forget. (Veteran’s Day)
New Safety tips for your Independence Day backyard picnic from MyBusiness.com
Hurry in for your free consultation and get the New Year started on the right foot.
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The more time and effort you invest in your holiday email program throughout the year, the more value you will draw from it. Just as any planning helps ensure success, your holiday email strategy is no different. What’s more, the better planned it is, the simpler it will be to marry other tactics that dovetail with it such as direct mail, Shock and Awe packages, social media ad campaigns etc.
Perhaps you have already identified portions of the year that are slower or when leads seem to fall off. Take the time to determine when those times are and identify which holiday or designated day is near that time on the calendar. Arrange for your company to design a campaign to help move your folks who are waiting in the wings to try your services.