Tag : marketing

The Dangers of Growing Your Law Firm Too Fast

Mar 14, 2019

As an entrepreneurial attorney, you naturally want your law firm business to grow—and my own firm is built around providing law firms with the tools and techniques needed to cause tremendous growth. But when those tools and techniques actually start producing results—and they will—are you prepared for the growth? What happens if your business grows […]

Mastering the Art of the Lead Generating Expo

Jan 29, 2016

Setting up at a trade show or a community event where your audience is expected to be hanging out can be a good idea. There are definitely some very strong caveats. The thing is, if you have a staff person or (God forbid) YOU set up a table at an event, the time you spend […]

ROI – Count your chickens (after they have hatched)

Nov 3, 2015

It is not uncommon for me to ask an attorney what the ROI is for each lead source and get a blank stare. Whatever your “spend” is for a lead source, determining just what your return is on each spend can mean the difference between a strong sales funnel and one that is draining your […]

6 Elements every lead magnet book cover should have

Sep 14, 2015

What’s ON your book is as important as what is IN it If you have been following me for any time at all, you know the cornerstone of my coaching rests on having a book to create author, celebrity and expert status. We refer to it as A.C.E. The biggest challenge I have is convincing […]

Higher customer lifetime value, higher profits

Apr 23, 2015

If each NEW customer is worth more money to you, you may be willing to spend more money to acquire customers. That’s a no brainer, right? To find your new customers, you may be willing to spend more and send more. When you send out more mailers to even more in your target audience, you […]

Is your law firm hungry for leads? It’s time to feed it…

Jan 8, 2015

In many civilizations, the people believed there were living powers that controlled their well being. If the Gods were pleased, rain came to nourish the crops and sunshine came to make everything grow. In order to keep the Gods happy, varieties of sacrifices were made as gifts. Your law firm is the entity that you […]

Prime the pump…

Feb 19, 2014

Farm living comes with its own set of rules. A few simple, but VERY important rules are: never stand directly behind a horse; always close the barn door behind you; and don’t forget to prime the pump. Naturally, the first rule of never standing behind the horse is one of self-preservation. If it’s ever happened […]

My sewing machine beats YOUR sewing machine…

Dec 5, 2013

Remember a few years ago when the word ‘blog’ could create a “huh?” moment? Today, blogs have become a primary way for us to learn, stay current, be entertained and find products and services that we need and want. There are hundreds of thousands of bloggers who write for many reasons: to express passion; to reach a targeted, […]

Draw a picture of your ideal client…

Nov 21, 2013

For the purposes of this experiment, we’ll assume you can draw. I say that because I certainly can’t draw a straight line. But for right now, imagine you have a canvas before you and you are drawing  a picture of the person that represents the client that is best suited for you. Think about that […]

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