Menu
Farm living comes with its own set of rules. A few simple, but VERY important rules are: never stand directly behind a horse; always close the barn door behind you; and don’t forget to prime the pump. Naturally, the first rule of never standing behind the horse is one of self-preservation. If it’s ever happened […]
Remember a few years ago when the word ‘blog’ could create a “huh?” moment? Today, blogs have become a primary way for us to learn, stay current, be entertained and find products and services that we need and want. There are hundreds of thousands of bloggers who write for many reasons: to express passion; to reach a targeted, […]
For the purposes of this experiment, we’ll assume you can draw. I say that because I certainly can’t draw a straight line. But for right now, imagine you have a canvas before you and you are drawing a picture of the person that represents the client that is best suited for you. Think about that […]
A practice without systems leads to frustration. And, InfusionSoft is one system that replaces many functions in your firm. Systems are VITAL to manage your marketing, your lead generation and your lead conversion. You need systems that help you serve your client more efficiently too. I’ve said it before and I’ll say it again: Systems […]
I have an exercise for you. I need you to take a vow. You know the kind where you put your left hand on a bible and the right hand in the air. I’m going to assume you don’t have a bible handy, so raising your right hand will do. Please recite this statement: My […]
Ok, stay with me, but I’m about to make this personal For far too long you’ve been thinking your decision to establish a professional service provider business was a mistake. Your family never sees you, when they do you’re a cantankerous old fuddy-duddy who is no fun to be around. If you go on vacation you come […]
A long time ago my grandmother told me, “What other people think of you is none of your damned business”. Yes, Grandma said the word damn. She was a tough but loving Greek Orthodox woman who ran away with my German Protestant grandfather only to be excommunicated from her family and friends for nearly a […]
Many entrepreneurs think that the job of marketing is completed once the client hires them. I believe they’re wrong. Our job as a marketer is to review the life-time value of a client. Notice I didn’t say year-time value, I said life-time value. If we view a client to be a valuable asset, one that […]
The days of simply being good at what you do in order to create a lasting experience are gone. Being good at what you do has become an entry point. If you typically sell ‘swamp juice in a perfume bottle’ you won’t be in business for long, especially if you’re good at marketing. However, being […]
The days of being average and ordinary are gone. The bar has been raised and all those who wish to build a practice that lasts for generations to come must constantly look for ways to serve their clients better than their competition. Our goal as Zappos so famously put it, is to WOW the customer. […]
There’s a very old saying in business… There’s what the owner wants to happen, there’s what the owner thinks is happening, and then there’s what’s actually happening. This statement rings true with so many clients when I first start working with them. Many times they are judging their staff’s ability to serve their client in the […]
Many of you may be thinking of the classical definition of being an expert. How much experience you have, degrees you have earned and other credentials. While you might be right, it’s not what I meant. What I mean specifically, is what does it mean to you and your business to be considered an expert? […]
therichardjames.com | Your Practice Mastered, LLC
1525 S Higley Rd, STE 104, Gilbert, AZ 85296
© 2021. All Rights Reserved.
Schedule your free meeting with your law firm analyst today and build a system specific to your practice area!
