Category : Lead Conversion

Why You Should Fall in Love with Your Ideal Client for Your Law Firm

How to Fall in Love with Your Ideal Client

Feb 13, 2020

As Valentine’s Day approaches, I’ve got a question for you: Are you in love with your ideal client? Yeah, I know it sounds trite and campy, but let me clarify. I don’t suggest you need to be in love with all your clients (and obviously I don’t mean romantically). I’m asking if you have fallen […]

law firm marketing content

Stop Making Your Law Firm Marketing Content So Boring!

Mar 7, 2019

Have you been throwing tons of money at the latest marketing campaign for your law firm, only to find disappointing results? Do you feel like you’re wasting your money? You’re probably right. It’s not that marketing doesn’t work. It does work, when it’s done correctly. Without even looking at your campaign, I can make an […]

Educating Your Prospects About Your Law Firm’s Unique and Essential Solution

Jul 30, 2018

As an entrepreneurial attorney, you already know that a well-crafted marketing strategy and marketing materials are critical to bring in new clients. But what happens after you have their attention? How do you keep their interest once you have it? If you don’t follow through by educating your prospects, about your solution and why they […]

engaging leads

Engaging Your Leads: How to Write Emails People Want to Read

Dec 14, 2017

A few weeks ago, I wrote about the importance of continuing to engage your email leads indefinitely, until they die, buy or unsubscribe. I’d like to elaborate on this concept because, admittedly, this kind of engagement is easier said than done. A successful email strategy walks a fine line between producing content no one opens […]

More Resources to Help You Grow Your Law Firm

5 Additional Resources to Help You Grow Your Law Firm

Aug 24, 2017

Over the past couple of months, we’ve discussed various ways to help grow your law firm, from increasing your perceived value to mining your unconverted leads. Today I’d like to recommend a few additional resources to round out the discussion. You might notice that none of the resources below specifically deal with law firms, but […]

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