Over the past couple of months, we’ve discussed various ways to help grow your law firm, from increasing your perceived value to mining your unconverted leads. Today I’d like to recommend a few additional resources to round out the discussion.
You might notice that none of the resources below specifically deal with law firms, but rather with business growth. Why? You already know how to practice law. The growth you’re looking for will happen when you see your law firm as a business, first and foremost.
“Lead the Field” by Earl Nightingale (Audio)
I mentioned this set of audio tapes back in April, and I talked about how they have impacted my life. I highly recommend them for your collection. At the time of this writing, Nightingale Conant is offering them at a discounted price.
The Conversion Code by Chris Smith
This top-selling book addresses primarily Internet lead generation and conversion, but its principles apply across your other marketing channels, as well. I particularly recommend it if you want to boost your Internet presence.
“ConversionCast” Podcast by Leadpages
The official podcast of Leadpages, a provider of web marketing and software, this resource offers a great all-around look at conversion optimization strategies. Definitely worth a listen.
“The Most Overlooked Email Marketing Strategy: Segmentation”
This powerful article hones in on the power of delivering targeted email content to specific subgroups within your base of leads. This strategy can be very effective for marketing a variety of services, since not everyone needs you to do the same thing.
“The Growth Show” Podcast by HubSpot
Sometimes we learn best by studying the successes of others. This HubSpot podcast showcases successful businesses and the strategies they used to get there—very interesting and enlightening.
If you’d like more targeted assistance in growing your law firm exponentially, we’d be delighted to help. Please give our offices a call today at 888-907-9958 for more information.
