Training staff to do Step 1, Step 2, and Step 3, makes sense. Training staff to really CARE is a challenge. Yet, the more we show our prospects we care, the more they will “feel” it and want to work with us. And by the same token, the more we show our clients we care, […]
Can you remember the last time you were blown over, completely startled with amazement, downright tickled by the greeting experience you had upon entering a business for the first time. It doesn’t matter if it was a really fancy restaurant or a hardware store. When a business takes the time to plan and anticipate ways […]
Hoping to land a TV Interview? Television markets in some parts of the country still respond to Media Alerts and Press Releases. If you are in one of the top 10 markets in the country, it is likely you are paying for any airtime you secure. Throughout the rest of the country, it is possible […]
“I used to think life could be shared by anyone but now I know choosing the right people is pretty important.” – Bob Goff The founder of Restore International, Bob Goff shares leadership in the Washington Law Firm Goff & Dewalt. He says in his book Love Does the importance of choosing the right people […]
Yep, it’s that time of year again. 2016. Are you ready for it? Do you have a plan in place? Have you set your goals? As you look back on 2015 did you have goals for this year, did you have a plan? Did you follow that plan? Did you achieve those goals? Here is […]
While many entrepreneurial attorneys have no desire to share the captain’s seat, sometimes my clients start tossing around the idea of partnerships. Usually, something happens to prompt the discussion — such as having a longtime associate begin seeking a partnership or mulling the idea of diversifying into another business. As with any business situation, the […]
If the person writing your paycheck was dyslexic, and is repeatedly transposing numbers, you would check the numbers every pay period, wouldn’t you? Of course you would. Being paid $5200 is a lot different than $2500, isn’t it? Of course it is! Being acutely aware of your firm’s marketing key performance indicators is equally as […]
Everyone loves a good compliment. It just feels great when someone tells you how you made their life better or that you just look MAHVELOUS! For business, especially today in this social economy, reviews DO matter and are more than just a “feel good” opportunity. They can be a referral-generating engine and free positive advertising. […]
…the teacher appears. Sure, when you are in business, you put the promotional information out there to attract new leads, and you call and follow up with all prospects. Eventually, you are hired by whoever acknowledges that you can help them and who ultimately agrees to pay your price. Yet, the clients who arrive on […]
Did you ever notice that almost every training session you attend about being successful begins with a phrase that says something about making a plan or planning? Plans are necessary tools for creating the kind of success that grows, evolves and creates new opportunities for growth, no doubt about it. Yet, many entrepreneurs fall into […]
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