Coaching Millennial Employees at Your Law Firm—New Rules for a New Generation

How to Nurture Millennials Who Work at Your Law Firm

Whether intentional or not, the generation known as millennials (born between 1981-1996) have had an unfortunate stigma attached to them. Many employers typically presume that young adults in their 20s and early 30s today are soft, overly sensitive, unmotivated and entitled—a combination of helicopter parenting and the Great Recession. However, while this new generation definitely thinks and responds differently than their parents did, they are also brilliantly creative and purpose-driven, and they can add significant value to your law firm—IF you know how to speak their language and take them as you find them. If you have millennial employees working at your law firm, let’s look at some practical ways to coach them effectively.

 

Focus on Value Rather than Profit

For most adults from Generation X and earlier, we could be easily incentivized with rewards like larger paychecks, greater prestige, working our way up the chain, etc. Millennials, who grew up in a recession triggered by corporate greed, tend to be decidedly skeptical of that mindset. They enjoy being able to pay their bills, of course, but they are more motivated by a sense of purpose than of profit. They’re more incentivized by being personally fulfilled at work as well as serving a higher purpose. Emphasize the ways in which their work is making a positive difference in the lives of your clients.

 

Provide Consistent Feedback

Millennials tend to thrive in environments where they feel connected rather than left to themselves, and they do better with immediate feedback than with periodic reviews. That way, they can adapt their processes more quickly. Keep open, honest and instant lines of communication to build trust and rapport.

 

Develop a Positive Office Culture

Millennials do their best work in an open environment that fosters, encourages and rewards creativity, rather than one with restrictive policies and punitive consequences for minor infractions. They don’t mind rules as long as the rules have purpose. You’ll get the most out of your millennial employees by developing a work culture that is professional yet flexible, focusing on what’s important without “majoring on the minors.”

Whether or not you relate or agree with their unique worldview, the millennial generation are the leaders of tomorrow. The more you understand what makes them tick and reach them on that wavelength, the more you’ll find them contributing productively to your law firm.

Richard James

As a result of his track record for achieving what most describe as “phenomenal” growth rates for his clients, Richard James, CEO of Automated Business Results, LLC, is quickly gaining a national reputation as “the Legal Systems Expert.” His secret to success is simple. Richard has devised a seven step system for designing and implementing automated marketing systems that grow your business FAST. If you’re looking to develop a practice that supports your lifestyle rather than completely undermining it, call Richard James today.

More Posts

css.php
Like what you're reading? Go VIP.

Join thousands of attorney subscribers getting exclusive content, private Q&As, giveaways, and more. No spam, ever. Just great stuff.