As we conclude our series of posts about commonly asked questions regarding law firms and Coronavirus, let’s explore a couple of simpler topics.
How Should I Change My Messaging Toward My Clients During this Time?
Admittedly, this is not “business as usual” for any of us. Failing to acknowledge the so-called elephant in the room would be tone-deaf at best and insensitive at worst. It’s safe to assume your clients are dealing with whole new levels of stress, even if the pandemic has no direct bearing on your business relationship.
Some tips that may help you tailor your marketing or ongoing communications with clients:
- Send an initial email explaining how your firm is adapting to the situation (e.g., working from home, setting up video appointments) and how you will work to keep your employees and clients safe.
- Offer help to your clients as needed—perhaps in the form of discounts or suspended payments on a case-by-case basis.
- Tactfully offer any legal services you provide that might address their Coronavirus concerns.
- Curate or provide helpful content not necessarily related to your casework, but which might help your clients who are quarantined or ill.
- Make mention of any local charities or relief funds you’re supporting, and invite your clients to do the same.
- Ramp up your social media presence, which can allow you to engage your clients in a more relaxed, personal way.
What Kind of Relief Might Be Available if My Law Firm is in Financial Trouble?
The federal and state governments are already taking steps to provide critical assistance to small businesses during this crisis. Not only are government-backed mortgages and evictions suspended at this time, but the federal government just enacted a $2 Trillion economic stimulus package that includes emergency funding for small businesses. One provision, in particular, is the Paycheck Protection Program—a small business loan that converts to a grant provided you use the money to pay your employees for the next six weeks. You should also check with your local state agencies to see what specific aid and relief packages might be available.
“These are the times that try men’s souls,” Thomas Paine famously said. This pandemic has caused tremendous upheaval in our world, but it has also reminded many of us of what’s truly important and helped us find strength within that we didn’t know we had. We can get through it together. If we can provide guidance and resources to your firm during this troubled time, we are available to our community. Don’t hesitate to reach out at (888) 375-2573.