“Whatever we plant in our subconscious mind and nourish with repetition and emotion will one day become a reality.” –Earl Nightingale
The business principles I teach to lawyers have the potential to create unlimited growth—at least, in theory. But as you move forward, at some point you may find yourself hitting a plateau—a threshold you can’t seem to pass. From all accounts, you’re doing all the right things, but still, your firm can’t seem to grow beyond a certain point. If that scenario describes you, it may be time for you to do some soul searching for any unconscious beliefs that may be hindering you.
Unconscious beliefs. We all have them. Sometimes they help us; more often than not, they hurt us. But in any case, our unconscious beliefs will have a huge impact on the direction of our lives and our success—or failure.
What Are Unconscious Beliefs?
An unconscious belief is something we hold to be true but don’t consciously think about. Usually, it’s something we decided a long time ago, frequently in childhood, that now runs on “autopilot” in the background. When we find ourselves facing a hurdle we can’t seem to jump—or a problem that keeps resurfacing despite many attempts to solve it—quite often it’s an unconscious belief that is driving it. Let’s look at a couple of theoretical examples of how these beliefs can form:
In the context of business, our unconscious beliefs often can regulate the level of growth we’re able to achieve. Life coaches often refer to them as “limiting beliefs” because they create self-imposed limits on our success. When we can identify these unconscious or “limiting” beliefs, we can begin taking conscious steps to change our thinking and break through the barrier. We’ll next discuss some common ways these beliefs can affect your law firm, and what you can do to change them.