Promotion Archives | Richard James

Category : Promotion

law firm marketing advisor

Marketing Lessons from Commercials

May 19, 2021

Learning Marketing from TV Commercials I love the Super Bowl. I love the food, the friends and family, and the spirit of the game? But there was one Super Bowl that we, the family of Richard James, spent while packing boxes in front of the TV and being satisfied with a few dozen wings and […]

How to Market to Higher-Paying Clients for Your Law Firm

Aiming Higher: How to Market to Your Aspirational Clients

Apr 19, 2019

Every law firm—and for that matter, every business—can identify two basic types of clients. We have our bread-and-butter clients, the basic clients who help us keep the lights on month after month; and we have our aspirational clients, the higher-dollar clients we’d like to have more of. Most of us have plenty of bread-and-butter clients. […]

How to Identify the Ideal Client of Your Law Firm

Identifying Your Law Firm’s Ideal Client—Exercises to Try

Dec 27, 2018

In case you hadn’t already realized it by now, I’ll state the obvious: You can’t please everyone. Not every client is right for you. As a lawyer, you simply can’t be all things to all people, and the attorneys who try to do so will eventually crash and burn. Your key to success is not […]

law firm website

Tips for Creating Truly Sparkling Content for Your Law Firm’s Website

Jun 7, 2018

Among the many marketing tools law firms have available to them, the company website is perhaps the most misunderstood—and therefore neglected. Attorneys often treat their website as a static entity—something they have just because they’re “supposed” to have a site. This is highly unfortunate because these lawyers don’t realize they’re sitting on a potential gold […]

law firm clients

Ways to Bring Unexpected Value for Your Law Firm Clients and Make Them Raving Fans

Feb 15, 2018

Money is one of the rewards you get for adding value to the lives of others. —Paul McKenna   You build a successful law firm by adding value to your clients. You get rich by adding exceptional value to your clients. By innovating your business and going the extra mile, you can position yourself in […]

TV Advertising Done the Right Way

TV Advertising Done the Right Way

May 5, 2016

TV Advertising – it is the fastest way to take a business from OK to Out of This World.  However, the moment this topic comes up is the moment that fear instantly fills the conversation. The FEAR of COST. TV is affordable if it is done correctly. There are many attorneys who have tried TV […]

Client Appreciation

Why Client Appreciation Events? Because they work!

Apr 28, 2016

Why Client Appreciation Events? Because they work! Keeping your former clients happy isn’t hard nor is it expensive, but taking the time to regularly extend your appreciation can pay you dividends for many years. The law of reciprocation is at work in this arena as well as is keeping your name at the top of […]

6 Tips to Prepare for a TV Interview

Feb 4, 2016

Hoping to land a TV Interview? Television markets in some parts of the country still respond to Media Alerts and Press Releases. If you are in one of the top 10 markets in the country, it is likely you are paying for any airtime you secure. Throughout the rest of the country, it is possible […]

Mastering the Art of the Lead Generating Expo

Jan 29, 2016

Setting up at a trade show or a community event where your audience is expected to be hanging out can be a good idea. There are definitely some very strong caveats. The thing is, if you have a staff person or (God forbid) YOU set up a table at an event, the time you spend […]

Is your law firm hungry for leads? It’s time to feed it…

Jan 8, 2015

In many civilizations, the people believed there were living powers that controlled their well being. If the Gods were pleased, rain came to nourish the crops and sunshine came to make everything grow. In order to keep the Gods happy, varieties of sacrifices were made as gifts. Your law firm is the entity that you […]

Step aside laptop. Move over desk. Get OUT and make some new friends.

Feb 27, 2014

Relationships are EVERYTHING. Make new ones every day! Build a relationship. It’s the mantra that resonates throughout every bit of training we do at ABR. I teach it in Your Practice Mastered when I teach lead generation, and the process of writing your own book and using it as a lead magnet. It is also […]

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