Money is one of the rewards you get for
adding value to the lives of others.
You build a successful law firm by adding value to your clients. You get rich by adding exceptional value to your clients. By innovating your business and going the extra mile, you can position yourself in such a way that they’d be fools to take their business anywhere else.
That doesn’t necessarily mean you give them more for less, or that you compete on price. In fact, you should never compete on price. Value isn’t about dollars and cents, and your clients are looking for more than the lowest rates. They’re looking for the most value for what they spend.
I’ve known lawyers who have doubled their fees without any complaints from their clients. How? Simple: A client will gladly pay twice the price if he feels he’s getting more than twice the value.
All you need to do to add value is to exceed your clients’ expectations, over and over again. Do this enough times, in enough ways, and your clients will become your fans for life—and they’ll pay whatever you ask.
How Do You Build Value?
You can bring unexpected value to your clients in infinite ways, but for now, let’s look at three examples:
Adding extraordinary value for your clients usually doesn’t cost much money—sometimes it only costs a bit of time—but the dividends add up exponentially. For more value-adding tips, give us a call at (888) 375-2573.