Menu
Here are 3 huge secrets about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you share information […]
Compared to the usually high cost of acquiring a new customer, there’s a much lower cost of acquisition with a referral, because they find you; you don’t have to go prospecting for them. This is a huge marketing advantage. Word-of-mouth advertising and referrals occur because of over-the-top, out-of-the-ballpark, put-gigantic-smiles-on-their-faces kind of customer service. There’s no […]
All successful bankruptcy attorneys use one form of communication more than any other, the good old-fashioned telephone. When I built the bankruptcy law firm in Phoenix, my very first hire wasn’t a paralegal or an attorney or a receptionist. It was someone to use the phone for us. I looked for someone who wasn’t afraid […]
The following is an excerpt from Richard James’ new book Discover the Acres of Diamonds in your Law Firm. Adding automation to a system that works is like Lance Armstrong on steroids, unstoppable. The difference between steroids and automation besides the obvious legal and ethical issues is that automation doesn’t have the long term side […]
When I first started working with a Phoenix bankruptcy owner, he was tracking the success of his bankruptcy firm using an Excel spreadsheet and a Word document. He was putting in all the transactions by hand, setting up formulas to add, subtract, divide and so forth. While he ended up with a usable statement for […]
Before I get started working with a new client, there’s one exercise I make sure I do with them. I tell them: We must perform an exercise. I need you to take a vow. You know, the kind where you put your left hand on a Bible and the right hand in the air. Please […]
A practice without systems leads to frustration. And, InfusionSoft is one system that replaces many functions in your firm. Systems are VITAL to manage your marketing, your lead generation and your lead conversion. You need systems that help you serve your client more efficiently too. I’ve said it before and I’ll say it again: Systems […]
I have an exercise for you. I need you to take a vow. You know the kind where you put your left hand on a bible and the right hand in the air. I’m going to assume you don’t have a bible handy, so raising your right hand will do. Please recite this statement: My […]
So many times when I work with clients they think that in order to make a big difference in their practice they need to make big changes. Many times, that’s just not true. Here’s a story I originally heard from Larry Winget that makes my point. One day, when we lived back east, I was […]
Actual diamonds in their roughest form look more like shiny rocks than diamonds. If one doesn’t know what they are looking for, they are likely to completely miss them. The same can be said for the acres of diamonds aching to be found in your law firm. As our study below shows, most attorneys completely […]
The Marketer of The Year!You may have been following Michael Strauch’s entrepreneurial endeavors through our blog. Michael has since entered the blogosphere with his advice blog E-Teen. Check out his useful weblog here for useful tips on marketing, technology and other areas that he is learning and sharing. Read more here.
When I first started in business, the way to build a relationship was by doing local grass roots marketing. Joining local civic organizations like Rotary, Lion’s Club and The Elks or Mason’s. Sometimes I didn’t enjoy the event, the content or in some cases the people, but I always found ways to connect with potential […]
therichardjames.com | Your Practice Mastered, LLC
1525 S Higley Rd, STE 104, Gilbert, AZ 85296
© 2021. All Rights Reserved.
Schedule your free meeting with your law firm analyst today and build a system specific to your practice area!
