In an earlier blog post, you may recall I made two suggestions when communicating with unconverted leads:
The digital age has made it far too easy for us to hide behind a barrier of sorts, communicating mostly through chat, email and texting. People often feel “safer” using these outlets because we can’t see or hear the other person’s immediate reaction. However, in my experience, the most successful law firms still rely mainly on the tried-and-true, good old-fashioned telephone. If you want to mine as many unconverted leads as possible, you need to use it, too. And if you truly have an aversion to the telephone, hire someone to make the calls for you. It’s that important.
Why are outbound phone calls more effective than other forms of communication? Two thoughts come to mind:
Practical Tips for Outbound Phone Calls
Calling your lists of unconverted leads doesn’t have to be fearful or daunting. To help you get started, let me share the same ground rules I gave the first person I hired to do outbound calling for my own law office:
When something works, it works. No matter how advanced we get as a civilization, phone calls still bring the best results, especially for law firms. Get over your fear of outbound calling, and watch those unconverted leads turn into paying clients.