“The most dangerous way to lose time is not to spend it having fun, but to spend it doing fake work.” –Paul Graham
Do you frequently come away from a long day at the office feeling exhausted but still wondering what you actually accomplished? Do your team members feel the same way?
It’s a common malady for many law firms and other offices—a phenomenon we call fake work that makes you feel like you’ve spent your whole day busy as anything yet reaching no measurable goals. Let’s define fake work as the “busy work” we feel we need to do but which isn’t actually productive. It’s not moving the law firm forward in any way. It does nothing to help us get more clients or to add value for the clients we have. It doesn’t help our business grow. It’s just work that keeps us busy for practically no reason, and we probably would be none the worse if it didn’t get done. All it does is steal time from what we really ought to be doing to grow the business.
Have you fallen into the snare of fake work? Are you doling out too much fake work to your team members? Here are a few examples of time-stealers that you and your team may be doing too much of.
Bottom line: If you can’t tie a particular office task to a specific goal for your law firm, then it’s probably fake work. Prioritize your time and tasks, both for yourself and your team. Now is the time to grow your business. The fake work can wait for now.