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Nothing quite builds loyalty and interest in your company like the Shock and Awe package. What’s a ‘Shock and Awe’ package, you ask? Let me tell you about the latest one I received one quite different than it’s likely you will ever send to your prospects. The other day, the FEDEX guy rang the doorbell […]
Email Marketing Tips One of the most effective techniques in B2B is email marketing but it does come with a number of unique caveats. While it can be extremely effective when it comes to increasing awareness, engagement and sales,if it is done in the wrong way it can actually turn people off. One of the […]
For Immediate Release: October 31, 2013 Contact: Sheryl Keeme 602.369.7452 Sheryl@yourbusinessautomated.com Gilbert, AZ entrepreneur grows professional service providers marketing firm through outbound calling Helping professionals find clients one lead at a time MESA, AZ–“Legal systems expert” Richard James now offers four services to professional service providers across the country thanks to the expansion of the […]
When I first started working with a Phoenix bankruptcy owner, he was tracking the success of his bankruptcy firm using an Excel spreadsheet and a Word document. He was putting in all the transactions by hand, setting up formulas to add, subtract, divide and so forth. While he ended up with a usable statement for […]
I have an exercise for you. I need you to take a vow. You know the kind where you put your left hand on a bible and the right hand in the air. I’m going to assume you don’t have a bible handy, so raising your right hand will do. Please recite this statement: My […]
Ok, stay with me, but I’m about to make this personal For far too long you’ve been thinking your decision to establish a professional service provider business was a mistake. Your family never sees you, when they do you’re a cantankerous old fuddy-duddy who is no fun to be around. If you go on vacation you come […]
In 2013, I attended a NACBA conference in San Diego, CA. The weather was amazing, and the people were great. I even took my 14 year old son Michael to his first show so he could see what Dad does every day. I could also monitor how he would hold up during the 12-hour days. He […]
There’s a very old saying in business… There’s what the owner wants to happen, there’s what the owner thinks is happening, and then there’s what’s actually happening. This statement rings true with so many clients when I first start working with them. Many times they are judging their staff’s ability to serve their client in the […]
In the last segment of Michael’s business journey, we learned the power of a deadline, if you missed it, you can find it here. In this segment we’ll take a look at the consequences of a deadline. Michael set a date prior to having his ducks in a row, unlike so many of us he […]
If you want to win at business, buck conventional wisdom to get the information you need. When it comes to law firm marketing, information is key and your Chart of Accounts (COA) is where that information is located.
If I asked you “How much is each case type worth?” “How much NEW money comes in for each case type that hires the firm?” “What is the value of each case?” and “What percent of each dollar billed is actually collected?” Can you tell me? Can you tell me by percentage what you invest […]
In the last week a 13 year old boy, launched a lawn care business, designed a direct mail marketing piece, created a landing page, created a Face Book Page, opened a Google places account, wrote a book, obtained his first 5 customers and is in current negotiations with a Spanish speaking (even though he doesn’t speak Spanish) […]
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