Even as we celebrate the holiday season with family and friends, the end of the year offers us an excellent chance to reflect, closing a few chapters as we prepare to open new ones. Along that line, here’s a question you should already be asking yourself:
What will I do differently for my clients in 2019 than I did in 2018?
In other words, how will you improve your services next year? What additional value can you add to your clients? Where can you shore up any gaps in your services and workflow to provide maximum impact?
Why You Should Ask This Question
Perhaps you’re wondering, Why do I need to do anything differently for my clients? My law firm is doing well and my clients seem happy. While the adage “If it ain’t broke, don’t fix it” certainly applies here in some capacity, you should still be asking the question for a number of reasons:
Some Ways You Can Innovate in 2019
So what does “doing differently” for your clients look like? Let’s look at some common ways you can add more value in 2019 without a lot of additional investment on your part:
The actual improvements can vary according to your law firm’s situation and client’s needs; the important point is that you find some way to treat your clients better, to offer them more perceived value. Most importantly, whatever those innovations are, communicate them to your clients so they understand staying with you into the new year will benefit them even more.
The saying “If it ain’t broke, don’t fix it” is really only a half-truth. A better approach would be, “If it ain’t broke, improve it.” If you make 2019 better for your clients, you’ll make it better for your firm.