Blog | Richard James

Blog

Have I got a SHOCK for you!

When talking about direct mail, a favorite (and effective) tactic cannot be missed: the Shock and Awe package. Image that it’s Christmastime for your prospects. They are in the dating

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How IS the ROI?

Recently, I was attending a conference and one of the men in our group had a marketing problem we were working on, and I went where I always go. What

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Masterminds Motivate!

As many of you already know, I am a disciple of Dan Kennedy, the master of copy. You probably also know that I am a product of his mastermind program

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